Remarkable success for the virtual version, in cooperation with Sharjah Book

"Big Bad Wolf" .. is the largest sale of books in the world

• The activities of the first virtual version of the book sales market "Big Bad Wolf-UAE" is the first of its kind locally and regionally.

  From the source

• Ahmed Al-Ameri: "Virtual exhibitions are a model for future book fairs, and a qualitative choice for unlimited cultural events that transcend the geographical borders between countries."

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Today, the virtual edition of the book sale exhibition "Big Bad Wolf", which was announced to be extended from January 25 to 31, is concluded, following the remarkable success it has achieved, after providing an opportunity to book readers within the first virtual version of the exhibition, which was carried out in partnership with the platform "Noon" online shopping Get an extended shopping experience over a period of days, with discounts of up to 90%.

The virtual version of the exhibition "Big Bad Wolf" was distinguished by being the first to witness cooperation with the Sharjah Book Authority, and its work to instill a culture of reading among the public, through modern means and modern platforms.

The head of the Sharjah Book Authority, Ahmed Al Ameri, told Emirates Today: “The experience of cooperating with (Big Bad Wolf), the organizer of the largest book sale market in the world, has been fruitful, and confirms the status and presence of Sharjah and its large cultural project globally, and opens before us. New opportunities to realize our vision on the ground, which is reflected in the consolidation of the culture of reading among all segments of society, and making the book present in people's daily lives ».

He added: “Joint work with an international cultural entity that has its long experience in organizing such qualitative and distinctive exhibitions intersects with our goals and our vision towards the book, and constitutes a new step for exchanging experiences and knowledge, and expanding the scope of investment in the knowledge industry and the book market in Sharjah and the various emirates of the country, and at the time. The same opened new markets for the circulation of the book in the countries of the Middle East and Africa, such as Saudi Arabia, Egypt, Morocco, and other countries.

He noted that the exhibition enhances sales opportunities for publishers, and contributes to opening new markets for them to circulate the book. It also plays a role in supporting the publishing industry and confirms Sharjah's position as a strategic center for the book industry in the Arab world and internationally.

Al-Amiri pointed out that the authority is keen to develop its partnerships with various cultural bodies around the world, in service of the flourishing reality of culture in the emirate, and a translation of the vision of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, who always calls for the provision of various means, for the sake of Upgrading the status of the book and enhancing its presence, pointing out that the strategy followed in organizing the Sharjah International Book Fair is to keep knowledge available to everyone in various forms and means, and to launch this virtual version of the bookstore that integrates with the strategic goals in organizing the exhibition, especially in light of the circumstances imposed by it. The spread of the emerging "Corona" virus.

Al-Amiri confirmed that the activities of the first virtual version of the book sale market "Big Bad Wolf-Emirates", which is considered the first of its kind locally and regionally, witnessed a great turnout of readers, as it provided its visitors with the opportunity to access books according to age, gender and content, through advanced search mechanisms that can Through it, he explored more than 250,000 books in the fields of literature, thought, business and the arts, as well as various versions of books for children and adolescents, praising the great interaction by readers that reflected the attendance of the exhibition and the public’s interest in accessing the book by various means.

He pointed out that this experience has proven that modern technological options and solutions support the attendance of major exhibitions, and contribute to pushing towards the advancement of the publishing sector and the book market, as it provides wide options and overcomes many of the challenges facing readers in accessing non-virtual international book fairs.

Aesthetic regular exhibitions

Regarding the challenges of virtual exhibitions, and whether they have limited titles, Al-Amiri said: “I can confirm that virtual exhibitions are a model for future book fairs, and support book fairs that take place on the ground, and a qualitative choice for unlimited cultural events that transcend geographical borders between countries, and broaden the base of readers. On the contrary, it is not limited. Rather, it provides great options for accessing addresses. With one click of a button, the reader can access millions of addresses, using modern technology that also provides easy, convenient and secure payment options, ”adding:“ All these features do not eliminate some of the technical problems related to the network. The Internet and its interruption, and it does not substitute for the establishment and organization of exhibitions on the ground, for knowledge, learning and knowledge are living experiences that increase and achieve their impact through live and direct communication, and they cannot be compensated through modern technical means, no matter how sophisticated and interactive. ”

Al-Amiri noted that organizing virtual exhibitions does not eliminate the aesthetic of being in regular book fairs, on the contrary, it enhances its presence, because readers can not be separated with their titles, from here it can be said that today's technological reality, with its enhanced options, has achieved integrated experiences between virtual and realistic exhibitions. As each enriches the experience of the other with what it enables and offers, and in the end, the reader is the goal and the goal.

Regarding whether the Corona pandemic will affect the existence of such hypothetical exhibitions in the future, Al-Amiri stressed that the spread of the Corona virus has had positive effects in many business sectors that have developed methods and methods that have developed the nature of their business, and each success has undoubtedly continuity, especially in light of The successive technological developments, which today allow the extension of communication lines in an easy and easy way for everyone, adding: “The continuation of such an experiment in the future will have a fruitful and significant impact, because of its positive repercussions on the level of cultural work and the publishing industry, not only locally and in the Arab world. Worldwide ».

For his part, the Chief Marketing Officer of the "Noon" platform for online shopping, Bobana Pelaba, expressed his happiness in partnering with the Sharjah Book Authority in the largest book sale in the world, through "Big Bad Wolf", which was organized online for the first time for customers in the UAE.

In a statement to Emirates Today, he pointed out that the Corona pandemic has changed the way in which it is possible to enjoy events at the present time, but it did not mitigate the excitement of the sale process, explaining that this is the first experience of the book discounts market, which took place through the platform "Noon" exclusively, and was sold, shipped and delivered safely at breakneck speed, straight to customers' doorstep, and many of them at 90% reduced prices.

250 thousand titles

The exhibition "Big Bad Wolf" offered nearly 250,000 titles to book lovers at discounted prices starting at five dirhams for a book, and provided them with the opportunity to explore a wide world of books in the fields of business, art, design and cooking, as well as various publications of children and teenagers books, novels, biography and health books. History, architecture and photography. A special group of best-selling book series is available on the website, where you can shop on the platform depending on age or price.

• “The press of a button brings the reader to millions of addresses, using modern technology.”

• Bobana Biliyaba: "The pandemic has changed the way in which we can enjoy events."

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