There is nothing wrong with platforms such as HBO, Movistar + or Netflix showing off their audience figures.
Although these are nothing.
Netflix does this constantly, even when it is common knowledge (because it is, right?) That such data is neither verifiable nor has any value beyond generating headlines.
Because they generate them.
And posts like this one.
So why would they stop doing it.
That the platform considers as a spectator of one of its series
anyone who has seen two minutes
of it invalidates its triumphant proclamations.
The latest is that
The Bridgertons
have broken Netflix viewing records.
Let's take the statement as we like.
No one doubts that the Shonda Rhimes series is a success.
But, when the tools for measuring this success are neither clear nor within the reach of external observers,
quantifying it is a mere communication action
.
One that works.
Let's call it the spectator's call effect, audiovisual gregariousness or whatever we want
: the gathering of eyes around series and films that have become poles of conversation is a reality.
An increasingly difficult to force, in addition.
Companies with the most muscle to do so use it to drive this phenomenon.
How you haven't seen
The Brigdertons
?
How you haven't seen
THE BRIDGERTON
?
One of Netflix's regular newsletters talks about
the series people are watching "in your area
.
"
They only need to cross the viewing data (which obviously they have, another thing is that they give them) with those of Tinder, to
recommend the series that the people who you could fuck next are watching.
Do we discard it?
I do not.
What's more, I would find it quite useful, because anything that is offering common conversation topics is appreciated.
"
The Bridgertons
, the series that has created the most couples in recent weeks" is a press release that I would buy.
It would have the same validity as the viewing records, but at least it would be original.
According to the criteria of The Trust Project
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