"Internet celebrity village" is still live broadcast after being delisted! Why can't the vulgar wind always stop?
Half-month talk commentator Zheng Minghong
Recently, a village in Ningtan Town, Bobai County, Yulin City, Guangxi put up a "net celebrity village" sign. A large number of people conducted vulgar and spoof live broadcasts in the village, and were delisted by the local government. Related personnel were interviewed, which aroused public attention.
The reporter searched on the short video platform and found that in a video posted by a blogger claiming to be from the "net celebrity village", many villagers were doing live broadcasts. These villagers were wearing big red suits, hospital gowns, and some wearing green hats. Some people’s hair is half black, and the other half is dyed yellow or red, with vulgar language.
Some villagers even rolled on the ground or did other weird behaviors.
According to the "2020 China Internet Audiovisual Development Research Report" issued by the China Internet Audiovisual Program Service Association, as of June 2020, China has more than 800 million short video users and 562 million online live broadcast users.
In 2019, the short video market reached 130.24 billion yuan, and the web live broadcast market reached 84.34 billion yuan.
Ugly, vulgar, and spoof should not be regarded as network traffic and selling points.
However, in reality, some live broadcast platforms lack effective supervision of content for profit, making vulgar, spoof and other bad content popular. Some people use this for profit, and some audiences are obsessed with this and cannot extricate themselves, especially when they are in the stage of value formation. Young netizens who lack discrimination are even more worrying.
Live streaming is not a bad thing, and it is understandable to make money by ability.
However, relevant practitioners should reach a consensus that as an anchor who enters the public eye, they should follow basic ethical standards and should not mislead people to believe that they can obtain benefits by selling vulgar and exotic behaviors.
The emergence of the "net celebrity village" proud of vulgarity is the result of the anomie and connivance of related platforms, which requires the regulatory authorities to attach great importance to it.
To rectify the above-mentioned live broadcast chaos, there is an urgent need for regulatory authorities and live broadcast platforms to formulate stricter punishment systems.
The reporter checked an anchor from the “net celebrity village” and found that the anchor had been banned by the live broadcast platform from connecting or “PK” for 3 days because of “behavior caused discomfort to others”.
But in fact, this type of punishment did not have a substantial effect.
After the account of the anchor involved is suspended, it is often possible to continue the live broadcast with a trumpet account. After the suspension is over, it becomes even worse.
The reporter found that after being interviewed, some villagers in the "Internet Celebrity Village" were still broadcasting live on January 25, and their dress, style and behavior remained unchanged. Even the removed "Internet Celebrity Village" brand was being The two villagers held them in their hands as the background. Why did the live broadcast platform turn a blind eye? Why are the constraints of the regulatory authorities so pale? It's time for relevant parties to reflect!