China News Service, Lanzhou, January 27 (Qi Xiaoliang) The Gansu Provincial Department of Culture and Tourism disclosed on the 27th that up to now, Gansu Province has identified 93 intangible cultural heritage poverty alleviation and employment workshops at the provincial level and above, and a total of 2,078 poverty-stricken households have been registered. people.
At the same time, non-heritage cultural and creative industries take advantage of the "cloud" to bring goods through the Internet to achieve "online" and "offline" double revenue.
More traditional culture
Gansu has a profound cultural heritage and rich intangible heritage resources.
Linxia County and Jishishan County of Linxia Hui Autonomous Prefecture were listed as the first batch of key support areas for "intangible heritage + poverty alleviation" in the country. Relying on the national intangible cultural heritage project Linxia brick carving and Baoan people waist knife forging skills, two countries have been established -Level intangible cultural heritage poverty alleviation employment workshop.
The picture shows the residents of Lanzhou watching the intangible cultural heritage display of embroidery and gourd carving on the street.
(Data Map) Photo by Shi Jingjing
Gansu has given key support to these two intangible cultural heritage poverty alleviation and employment workshops, coordinated the establishment of Lanzhou Jiaotong University’s traditional craft workstation in Linxiazhou, arranged special funds to form a cultural and creative development team, and solved technical problems such as rusty security waist knives and fragile brick carvings in Linxia. .
After research and development, 56 samples have been put into production, and 28 new products are planned to be put on the market.
In order to shape Gansu's intangible heritage brand, with the help of intangible cultural heritage poverty alleviation exhibitions across the country, the inheritors of the intangible cultural heritage poverty alleviation workshops brought more than a thousand pieces of intangible cultural heritage poverty alleviation workshop products to participate in the "intangible cultural heritage + poverty alleviation" exhibition and sales activities to promote traditional crafts and consumer markets Convergence.
Beef noodles is one of the representative projects of Gansu provincial intangible cultural heritage.
In 2020, "Cultural and Natural Heritage Day", Gansu Provincial Department of Culture and Tourism hosted a series of activities.
Among them, on the day of the "Intangible Cultural Heritage Shopping Festival", all beef noodle restaurant operators simultaneously launched "Eat Beef Noodles, Give Eggs, and Send Side Dishes" to benefit the people and integrate the intangible cultural heritage projects into people's lives. The citizens praised this.
It is understood that many intangible heritage online stores in Gansu have joined the Taobao 613 non-genetic inheritor business group, helping 48 intangible heritage poverty alleviation employment workshops above the provincial level to open 67 online stores on major online platforms for sales, and coordinate contacts Many home appliance merchants opened Gansu intangible cultural heritage consignment stores, and promoted online sales of 43 other intangible cultural heritage and poverty alleviation workshops that were not online in the form of consignment products.
With the support of major e-commerce platforms, more than 200 intangible heritage online stores in Gansu had a total traffic of 80.85 million visits on the day of last year's intangible heritage shopping festival.
According to the data, as of the fourth quarter of 2020, 93 intangible cultural heritage poverty alleviation and employment workshops at the provincial level and above in Gansu have absorbed 1,239 registered poor households with 2,078 people. The average monthly income of registered poor households is 1,958 yuan, online A total of 1080 training sessions and 16,492 person-times have been conducted. The new work model of “intangible cultural heritage + poverty alleviation” has greatly boosted the cultural self-confidence of the poor.
Non-genetic inheritance of poverty alleviation and intellectual support
According to the Intangible Cultural Heritage Department of the Gansu Provincial Department of Culture and Tourism, four universities in Gansu have participated in the training program for non-genetic inheritors, and Lanzhou Vocational and Technical College has established an Intangible Cultural Heritage Institute to carry out teaching.
In the past five years, various colleges and universities have organized 21 research and training programs, training 748 trainees, of which more than 50% of the trainees are from poor areas of “two states and one county”.
For example, the Thangka training organized by Northwest University for Nationalities has 94 trainees; Lanzhou Jiaotong University specially organized the "Silk Road Dyeing Linxia Poverty Alleviation Training Course", which trained 40 people in poverty-stricken areas; Lanzhou University of Arts and Science held intangible cultural heritage communication and The marketing class has trained a group of "intangible heritage + poverty alleviation" leaders.
Over the years, the Gansu Provincial Research and Training Program has undertaken to help non-genetic inheritors at all levels improve their cultural literacy, broaden their cultural horizons, stimulate non-genetic inheritance vitality, and improve their intangible cultural heritage protection and inheritance ability and level, design creativity and market competitiveness , And then promote the transformation of non-genetic inheritors into practitioners, help local targeted poverty alleviation, and promote local economic and social development.
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