Turning up the huge wave of national digital life, heavy dependence and wanting to escape coexist

  Will WeChat bring new changes in the next 10 years?

  Our reporter Zhao Yuhan

  Open their eyes in the morning, the first thing many people pick up their phones is to see if there are any unread messages on WeChat; when entering and leaving public places, "Healthbao" has become the "hottest applet" since 2020; many people do not go out. Bring your wallet and rely only on electronic payment... Yesterday, on the annual WeChat night, WeChat founder Zhang Xiaolong announced the latest data for the 10th anniversary of WeChat: 1.09 billion people open WeChat every day, 330 million people make video calls, 7.8 100 million people entered Moments, 120 million posted Moments, 400 million users used small programs, 360 million official accounts on WeChat, Moments had 100 million video content every day.

  However, as the same coin has pros and cons, some people rely heavily on it, and some people want to escape.

Some people are beginning to fear that WeChat prompts will sound because they are afraid of being overtime by the leader "@"; many people who were once willing to share in Moments have gradually closed Moments...Under this trend, the next 10 years will bring about a digital life transformation Can Julang's WeChat bring new changes?

  Digital transformation of life has since set off a huge wave

  In 2011, Hu Yuee, who opened a store in Zhejiang Hengdian to sell down jackets, used this “new trendy app” with the help of her daughter because actor Chen Haomin mentioned WeChat casually.

In 2018, Kong Yuanfeng, a graduate student of South China Normal University, made an instrument reservation program for the school laboratory to realize intelligent management of instruments that are in short supply.

In 2020, when the epidemic broke out, Zhang Meili, who opened a small supermarket in Xiangyang, Hubei, moved to the WeChat group to start the "Mashang" business...

  In the past 10 years, WeChat has had a story with everyone who uses it, and these stories have merged into a great river of changes in national digital life.

  Ten years ago, because of the premonition that communication software would be an opportunity after the popularization of smart phones, Zhang Xiaolong sent an email to Tencent’s head, Ma Huateng, to start the WeChat project.

The original WeChat version 1.0 only supported sending images and texts. A few months later, functions such as voice handsets and nearby people were launched, and the users soared through social fission.

  In 2012, WeChat released two major products, Moments of Friends and Official Account, in April and July.

Today, swiping Moments is still a daily "check-in" operation for a large number of users.

The official account provides a stage for each individual, group, and unit to vocalize and communicate.

  In 2013, WeChat Pay was officially launched, bringing digital transformation to the payment field.

  In 2014, staring at mobile phones to grab red envelopes became the "new fashion" of the Spring Festival.

Since then, it has become a habit for many people to stop taking their wallets out of the house.

  In 2016, following the official account, WeChat launched a small program.

As a result, WeChat has gradually built a huge ecosystem.

  Excessive bundling triggers public fleeing emotions

  In many people's mobile phones, WeChat is placed in the most convenient position to click.

On the other hand, because some people feel "over-bound", they begin to have negative emotions that want to escape.

  "There are more and more people on WeChat, many of them are strangers who are added to work, so I can no longer show my life and mood in the circle of friends." Ms. Zhang, who has registered on WeChat for 9 years, is a little helpless.

  Ms. Liu can't remember why she is no longer keen on making friends.

"In the past, I always had to scan my friends for the latest news. But then there were too many WeChat ads, likes, and some unfamiliar people who posted it, which made it quite boring."

  In addition to the aesthetic fatigue of the circle of friends, some people are beginning to fear that WeChat prompts will sound.

"WeChat has been in the hands of the boss, and it has become a convenient tool to ask you to work overtime anytime, anywhere." Mr. Jiang smiled bitterly. He felt that his WeChat had been occupied by work, and there was constant news in the work group, and communication with friends was pitiful.

  Some users feel "disturbed" by countless public account pushes.

"Every time I go to a restaurant, I have to pay attention to the official account for ordering, paying or enjoying discounts, and then a lot of advertisements are pushed every day." Ms. Wang complained.

  Where is the new WeChat road in the next 10 years?

  However, even with the emotion of escape, the branches of the big tree of WeChat have penetrated into all aspects of life.

What new changes can WeChat bring about in the next 10 years?

  Yesterday, 2021 WeChat Open Course PRO started in Guangzhou.

On the main forum, WeChat brought the "rising stars" that went online in recent years: including mini programs, video accounts, WeChat payment points, enterprise WeChat, Sou Yisou and other products.

  Among them, the WeChat applet, which is considered to be the most successful innovation after Moments and WeChat accounts, showed the latest transcript: daily active users exceeded 400 million, and the annual transaction volume increased by over 100% year-on-year.

Take the health code applet as an example. It has served more than 800 million users, and the cumulative display code has exceeded 20 billion times.

The industry believes that small programs that are more portable, easy to develop, and low-cost will become a new alternative to apps.

  In addition, WeChat Pay, which has been online in the past two years, is trying to build a credit system for users.

At present, the number of WeChat Pay sub-users has exceeded 240 million, and the number of daily use has reached tens of millions, saving users more than 200 billion yuan in deposits each year.

  Products such as Enterprise WeChat, Mini Games, and Sou Yisou also appeared on WeChat Open Class PRO.

After the epidemic has brought online office demand, in 2020, the number of WeChat users connected and served by enterprise WeChat will exceed 400 million; last year, mini games continued to grow steadily after accumulative registered users exceeded 1 billion, and monthly active users exceeded 500 million for the first time; WeChat Sou Yisou will gradually realize full open access to content, services, and brands in the future, and rebuild a "search engine" on WeChat.

  There may be something to look forward to in the next 10 years.