In the online study room, Internet companies are "grabbing territory". There are fans and bad reviews.
Self-study room APP is socializing dilute the learning atmosphere?
Every day after 9 o’clock in the morning, the classrooms are full. Regardless of the teaching buildings of the elementary school, high school, and university departments, the seven or eight classrooms on the front of the comprehensive floor are fully occupied. By 10 in the morning, there are a total of Nearly 5,000 people study online at the same time.
Here is the largest study room in China-Yun Self Study.
In recent years, "knowledge anxiety" has driven the development of the self-study industry. 2018 can be called the first year of offline paid study rooms. However, in this era when the mobile Internet can push everything online, less than a year later, the study room will be Offline changed to online.
By 2020, Internet companies have begun to intervene in the competition for the blank space of the study room. Self-study on QQ, WeChat, Dingding or Station B has fallen behind, and many online study room apps have emerged with the help of the "epidemic".
Reporter experience
Pay one yuan to study for a day in the study room
"Costudy", "Timing" and "Same Table" are currently the three most frequently used professional self-study apps. "Costudy" mainly promotes virtual scenes, "Timing" mainly promotes video linking, and "Same table" is between the two between.
Netizens can choose the one that is more suitable for them.
"Costudy" is a self-study room app that is currently popular among students. The Android app store shows that it has been downloaded more than 900,000 times, with a score of 4.9.
According to its official WeChat account, "Costudy" will be launched in January 2020.
"Costudy" launched paid learning as soon as it went online, and then changed it to a free learning opportunity per person per day at the user’s request. If it is used up, when learning again within a day, the self-study coupon can be used by inviting friends, Refueling exchange, participating in activities or cash recharge to get.
About 1 yuan can meet the length of a day of study.
"Costudy" can be divided into light, deep and whitelist modes when setting the self-study mode. The light mode means that you can switch to other software on the phone at any time when you are concentrating, while the deep mode is the opposite. You cannot switch during the concentrating period. If any software is switched, it will waste a learning opportunity and be kicked out of the study room as a slip.
There is also a whitelist mode between the two, you need to set which software you can switch when you focus.
If you set deep focus at the beginning, and occasionally need to switch other software during the self-study process, you need to use tools such as large breaks, early break bells, etc. The tools must be purchased with Co coins or Co drills at the small shop, although the unit price It's not expensive, but it is limited to use after purchase.
The homepage of the video study room is mostly selfies
Should I put on a beautiful makeup first, or cover it with a cartoon avatar?
When logging in to the study room for the first time, in addition to setting the name, age, gender, and avatar, you also need to record a small video for yourself to introduce your learning experience and goals, and to encourage yourself.
This is what netizens call "Timing", an online self-study software that was launched earlier than "Costudy".
"Timing" mainly attracts users through the functions of "self-built study room" and "video linking microphone".
Taking advantage of the reality that the new crown epidemic has to study at home, "Timing" has harvested the first wave of traffic, with 19.68 million downloads.
"Timing" has an option of "study room" and "library". The study room is divided into a free area and a paid area. The free area is full in the morning, and the self-pay area needs to be recharged, 2 yuan an hour.
In the study room, you can see netizens studying or working with their cameras on.
Like "Timing", the self-study room app that mainly promotes the function of "video linking microphone" and "same table", this APP can connect to the microphone freely, users can find a room that is receiving the microphone at will, and then apply for connecting the microphone, waiting for the host Click through.
A reporter from Beijing Youth Daily found that the "same table" can get 1 hour of wheat-connected time per day, but if you want more wheat-connected online learning, you need to recharge. Depending on the wheat-connected time, there are different "fuel cards" ".
But this "gas card" is not cheap.
In this software, there is an unlimited number of sprint cards with microphones for 7 days for 25 yuan, 6 yuan for 4 hours with microphones, and 12 yuan for 10 hours with microphones.
Netizens Tucao
Sometimes I forgot what I came from the study room
From the overall evaluation, netizens generally believe that "Costudy" is like a game software, "Timing" is basically a vibrato, and "Same Table" is nothing like it, so the number of users is the smallest.
A reporter from Beijing Youth Daily saw that there is a "Culture Palace" in the virtual campus of "Costudy". After entering, it is a poem game of "Who is Li Bai". With ancient Chinese poems as the question bank, users can PK against their friends in it. Hit the list.
Similar puzzle games are also available in "Timing".
A netizen who is preparing for the college entrance examination, "Bengbengtu", said in an interview with a reporter from the Beijing Youth Daily: "Sometimes when I want to start self-study time and open the homepage, the first thing that appears is all kinds of little sisters and brothers, showing their faces or not showing their faces. After seeing the blogger I’m interested in, I will watch other life records of this blogger. It lasts for more than 20 minutes. When I can’t control myself, I will open those good-looking brothers or After it was the young lady’s video, I forgot what Xishi was doing. Sometimes I even wonder if they are all so good-looking, is their appearance more important or talent?”
Even encounter harassment on vulgar topics
In addition to being criticized for excessive entertainment, these online self-study apps also have serious social problems.
In the comment section of Douban and Zhihu, some users who uninstalled the self-study room app also said that it is okay to pass the boring time, but it’s really not good to learn.
"You want to introduce yourself when you start recording a video. Don't you learn software? Do you want to cultivate students' live broadcast hobby when learning software?" said netizen Xiao Li.
The above three apps have the function of adding friends to follow, and you can chat and share with friends on the software.
Although the software declares that it rejects pornographic sensitive topics and advertising marketing, there are still problems of pushing advertisements or sexual harassment in private.
Some users posted on Douban that when they used "same table", someone entered the study room to talk about vulgar topics. After she kicked the person out of the study room, the person also used private messages to harass the user many times.
During the experience, Beijing Youth Daily reporters also had “dao friends” who took the initiative to add Beijing Youth Daily reporters and recommended mortgage loans.
In addition, some netizens questioned the security risks of these online self-study software, because they need to monitor other mobile phone software and will definitely read the data.
Industry Watch
How does the self-study room APP catch the user's "pain points"
A reporter from the Beijing Youth Daily noted that all of the above professional study room apps need to be paid. In fact, the charges are different. Some of the study room apps also recruit members by paying. From this, you can also see the current situation of the professional study room apps. , Entertainment and socialization should be a way for it to survive.
Pu Zhengning, deputy dean of the School of Economics and Management of Southeast University, believes that the emergence of paid self-study rooms, whether online or offline, can actually create a supervised learning environment. "APP supervises each other to create a learning environment. A supervised learning environment promotes user communication, thereby promoting the use of the platform. Especially under the epidemic situation, everyone needs to be monitored and encouraged when learning, and it is possible to obtain a loyal user group. In the future, APP development companies may also conduct postgraduate entrance examinations based on applications The push of lessons and review lessons forms a payment model."
At present, similar teaching modes have been launched in the online study rooms opened by some training institutions, such as the online study rooms opened by some online education institutions. Students only need to accept the invitation of the class teacher to enter the online study room to start Self-study.
However, a reporter from the Beijing Youth Daily found that the so-called self-study room is just a way for educational institutions to increase user stickiness.
In reality, some users have left these study room APP software and returned to QQ, WeChat, or DingTalk, using these social communication platforms to start cloud self-study, and even invite teachers to speak and answer questions in the group.
The advantage of this is that it is possible to interact with teachers and socialize between students more convenient, and there will be no flashback problems that appeared in the early online study room APP.
Since the study room APP focuses on learning functions, it needs to shield complex information flow attributes and cannot implant too many advertising business models. User activity is likely to become its stable profit model.
The industry believes that if the study room APP that serves the "learning atmosphere" is to survive, it still has to work hard on the pain points of users.
Whether it is the study room of Lianmai live broadcast or the study room of virtual scene experience, it is actually for this purpose. Perhaps in the future, it can be combined with AR technology to allow "learning" without excessive entertainment and socialization. Atmosphere" is more real.
Text/Reporter Zhang Ziyuan Wang Jia, an intern