# The Sweet Half ... "Abu Dhabi Beauty Week" .. 11 days of unique experiences
Abu Dhabi Offers, the retail platform of the Department of Culture and Tourism - Abu Dhabi, has revealed the launch of Abu Dhabi Beauty Week, an event specialized in the world of beauty, which will be held over 11 days during the period from 4 to 14 February.
The event aims to shed light on Abu Dhabi's position in the global beauty care sector, in addition to achieving a presence in the Middle East in the world of beauty.
Abu Dhabi Beauty Week seeks to motivate shoppers to take care of their beauty by providing them with a variety of distinctive experiences, cooperating with world-leading beauty care brands and stores, and establishing a series of exclusive activities in the UAE capital within shopping malls in Abu Dhabi and Al Ain.
A group of well-known beauty care brands such as Yves Saint Laurent Beauty, Valentino, Charlotte Tilbury, Lara Mercier, Serge Lutens, Bath and Body Works, among others participate in the program’s activities and events.
The event includes new product launches, as well as exclusive offers, interactive experiences and a series of educational sessions led by industry experts and celebrities from around the world.
All entities participating in the event are committed to applying safety and hygiene standards in hotels, malls, restaurants, recreational parks and public places in Abu Dhabi.
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