[Explanation] Due to the epidemic, more and more Chinese families choose to spend the Lunar New Year in situ by "squatting in their nests and not travelling far," so the "semi-finished New Year's Eve dinner" is especially popular in Shanghai this year.

Shanghai's time-honored brands and online new economy have aimed at the "semi-finished" market, each showing its own abilities.

　　This is the second year that the long-established Shanghai Old Hotel under the Yuyuan Group has launched the "semi-finished New Year's Eve dinner". Compared with last year, the store specially launched a small set of new year's eve dinner tailored for "small families" to reduce waste.

　　[Concurrent] Pang Ziyue, Marketing Assistant, Innovative Business Group, Shanghai Yuyuan Cultural Food Group

　　So this year we have specially introduced small portions, which are more suitable for 3 to 5 people.

So far, our small portion dishes are selling very well, and they are currently sold out, so we are now adding a second batch of dishes.

　　[Explanation] Pang Ziyue, marketing assistant of the innovative business group of Shanghai Yuyuan Cultural Food Group, said that within a month of launching thousands of small blessing basket packages at the old Shanghai hotel, they were all sold out and sold out.

According to the sales data of the Spring Festival in the past, the old Shanghai family portrait, Sixi roasted bran, and local braised pork are the most popular Chinese New Year dishes.

　　Ms. Huang, a Shanghai citizen who came to order the "semi-finished New Year's Eve dinner", said that the introduction of small portions of the New Year's Eve dinner allows one to enjoy the New Year's Eve dinner at home with more choices of dishes.

　　[Concurrent] Ms. Huang from Shanghai　

　　Because I basically cook and prepare some dishes at home, it does not mean that I eat so many dishes every day.

A small portion of New Year’s Eve dinner can be combined with the dishes cooked at home, and one table is enough.

It is also relatively affordable, almost 100 yuan per person.

　　[Explanation] While changing the "dish quantity", the Shanghai Old Hotel also opened an online channel to jointly launch and sell New Year's Eve set meals with online platforms such as Hema.

　　Unlike many "Xinnen" who have only been "semi-finished products" for two years, the semi-finished dishes of Xinya Cantonese Restaurant have long been famous.

Huang Renkang, executive chef of Shanghai Xinya Hotel, said frankly that because of the epidemic, competition in the "semi-finished dish" industry has changed from two or three in the past to twenty or thirty now.

　　"But Xinya is professional in making'semi-finished products'", Huang Renkang's confidence comes from a good sales data.

It is understood that Xinya Cantonese Restaurant has sold 150,000 sets of "semi-finished New Year's Eve dinner" this year, which is almost sold out.

Huang Renkang smiled and said that starting from mid-January, the chefs in the store will start a "24-hour" work career.

　　In addition to launching "small portions of New Year's Eve dinner", Xinya's semi-finished New Year's Eve dinner is also planning to improve the raw and cooked ratio of "semi-finished dishes"-from the original 70% raw food to 70% cooked food, which is convenient for citizens to cook and guarantees during the epidemic food safety.

　　[Concurrent] Huang Renkang, Executive Chef of Shanghai Xinya Hotel

　　Considering the epidemic situation, especially last year and this year, many customers didn't want to go out for dinner and bought this semi-manufactured product to go home.

In the next year, we are going to consider replacing 30% cooked with 70% cooked.

　　[Explanation] Online platforms such as Hema, Dingdong Food, Greenland, etc. or supermarkets have also joined the army of selling "semi-finished New Year's Eve dinners", providing the general public with more new ways to eat New Year's Eve dinners.

　　During the epidemic, although they cannot return to their hometown for the New Year, the Chinese people are more concerned about the taste of their hometown.

For this reason, Dingdong Maicai has launched dishes of various cuisines, such as Fujian Buddha Jumping the Wall, Hainan Wenchang Coconut Chicken, Old Beijing Yangxiezi Hot Pot...Southeast, Northwest China, among the New Year’s Eve dinners in Shanghai this year, all local cuisines are available.

　　According to Yin Junhui, purchasing manager of Dingdong Shopping, the products of Buddha Jumping Wall have been well received since they went online and sold tens of thousands of copies in Shanghai every day.

　　[Concurrent] Yin Junhui, Purchase Manager of Dingdong Shopping

　　The pre-sale situation is very ideal. For example, our previous Hong Kong-style Buddha jumped over the wall of the same type. At present, our (daily) average sales (sale) will be between 5,000 and 10,000 copies.

　　Xu Mingrui, Li Qiuying, and Chen Feng report from Shanghai

Editor in charge: [Liu Xian]