[Explanation] Zeng Guisheng from Nanning, Guangxi studied at an art school. After graduating from technical secondary school, he switched to sales and started selling shoes.

His crazy "shoe abuse" unique marketing method suddenly ignited his business, and he became an Internet celebrity.

　　[Explanation] Zeng Guisheng said that the inspiration for the shovel selling shoe method came from seeing a salesperson at a trade fair, using fire or hammering to display products. After tossing, the product was still intact, so I thought I could bring it with me. Shovel knocks on shoes.

　　[Concurrent] Zeng Guisheng

　　They (sales staff) use that fire to burn the belt, then the method of burning the belt can attract a lot of viewers and attract a lot of customers, so the business will naturally be better. Later I thought that the leather can be burned with fire, then we use violence. To test whether (shoes) can also be knocked with a shovel.

　　[Explanation] In order to prove the excellent quality of the shoes, Zeng Guisheng used the shoe upper to forcefully hit the shovel mouth, repeatedly beat, and then showed the shoes that are still intact to the roadside audience. He also made a set of jingle. Knock, yelling jingle, such a unique way of selling is eye-catching, and the shoes on the spot are wiped out.

　　[Explanation] Zeng Guisheng told reporters that not all shoes can withstand a shovel. After repeated trials and tests, he carefully selected this batch of good quality and cheap shoes, with an average price of about 30 yuan. When business is good, more than 2,000 pairs can be sold a day.

Consumers are mostly elderly people who don't know how to shop online. It is also very happy that they can buy high-quality and inexpensive products.

　　[Concurrent] Zeng Guisheng

　　It’s because these old people don’t know how to surf the Internet, and they don’t go to the live broadcast platform to buy goods, so we have to consider that their real life is close to life, so that they can pick the shoes we pulled directly out of the factory. , Eliminating the link of middlemen.

　　[Explanation] Nowadays, Zeng Guisheng not only has his own branded shoes, but also helped more than 100 people in his offline stall team realize employment.

He said that it is his dream to become a “outstanding player in the street stall industry”. In the future, he wants to use his own strength to realize value and help more people.

(Finish)

　　Meng Siqi reports from Nanning, Guangxi

Editor in charge: [Liu Xian]