Out of the box

Real estate letters for 2021 (1)

Ismail Al Hammadi

January 06, 2021

The beginning of a new year, new ambitions, and new achievements, which we must achieve in this year, to further improve the level of performance of the real estate sector and various other economic sectors, to preserve the gains that we have achieved and continue to strive to achieve new goals.

Professionalism in launching projects, and taking into account innovative designs, are required to keep pace with development.

This is why my topic this time may be different from the previous topics in terms of the mode of presentation and treatment, but the content and goal are the same, as I decided this time to pass through this platform a set of important real estate messages, hoping that they will find their way to those concerned.

Dear developer, you have taken Dubai as a site for your launch in the world of real estate development, or have taken it as a space to expand your business, make sure that you are active in a market that all eyes of the world are looking to, so professionalism in launching projects is required, and taking into account innovative designs to keep pace with the development witnessed by the construction sector globally, One of the most important practices that you must follow in your business.

We do not need projects that will lose the market’s reputation, and we do not want designs that are not worthy of the status of the real estate sector and its future plans, not to flood the market with unwanted products, and please stay away from the copy and paste feature of projects that have been pursued for many years.

It is time to change or withdraw to make room for other competencies, not the idea in the number of projects, but the idea in its value and quality, and what a project brings to you that is subject to the highest standards of quality and construction may compensate you with the income of about 10 projects that do not provide what the dealers want, and do not live up to what is required in market.

O mediator, you are now working in a complex sector, and it is getting more and more complex each day in terms of the quantities of projects available in the market, and the quality of investors and dealers who come from different nationalities and cultures. The customer has confidence in the sector.

You are a mediator, and your profession is limited to mediation between the owner and the buyer, providing each party with what is commensurate with his desire in a professional manner in line with the development of the sector and technology, developing mediation skills in this field is required, but you are not allowed to override to seize other tasks and specializations.

Marketer, your task does not end once you choose the appropriate means and time to market a real estate project, and offer it to reach the largest segment of potential buyers. Rather, you are interested in contributing to drawing the market direction and the type of projects that should exist in this market, you are the link between what he desires The dealers and what the market provides, and you are the one who can determine the desires of consumers and determine the type of real estate that should be marketed, and the quality that they aspire to become a reality later, through your participation in informing the developers of them, just as you are responsible for marketing real estate projects, you are responsible for tracking trends Market demand is based on the desires of consumers and you are required to stay away from marketing projects that do not meet the required quality standards, so select your projects carefully, and remember well that not everything available in the market is marketable.

Other messages to be expected in the second part of the topic, next week.

To read the previous articles of the writer please click on its name.