Chinanews client, Beijing, January 4 (Reporter Ren Siyu) After the national box office in 2020 exceeded 20 billion, the film market in 2021 ushered in a "good start".

  According to data from the National Film Specialty Office, the total box office of national films reached 1.29 billion during the New Year's Day holiday (January 1st-3rd) in 2021, a record high.

Among them, the single-day box office on January 1 exceeded 600 million yuan, setting a record for the highest single-day box office in movie history on New Year's Day.

  The box office performance that exceeded expectations in the first year has brought new hope to the film and television industry.

"Send You A Little Red Flower", "Warm Hug", "Bomb Disposer 2" poster.

"Send You A Little Red Flower" Leads

  In this New Year's Day period, the movie "Send You A Little Red Flower", "Warm Hug", and "Bomb Disposer 2" led the box office.

From the data point of view, "Send You A Little Red Flower" won 521 million at the box office during the period, "Warm Hug" received 327 million at the box office, and "Bomb Disposal Expert 2" ranked No. with 220 million at the box office. Third, the three films together contributed nearly 80% of the box office.

  Among them, "Send You A Little Red Flower" has been pre-ordered for the year-end hits early. Without advance screening, the film's popularity has soared. The first day's box office accounted for 42.51%, setting the highest single day of New Year's Day. Record, and boarded the Weibo hot search list several times during the holiday.

  "Send You A Little Red Flower" is directed by Han Yan, starring Yi Yang Qianxi and Liu Haocun. As one of Han Yan’s "Trilogy of Life", the film revolves around the story of two cancer-fighting families, facing each A human life problem that ordinary people will face-how to face and fight against death that may come at any time.

  It is worth mentioning that this film is also the second film starring Yi Yang Qianxi. Prior to this, he had won multiple awards nominations in important film festivals for his "Youth You" and became a hot new star.

"Send You A Little Red Flower" stills.

  If the pre-screening enthusiasm of the film comes from the audience's expectation of the leading actors, then the performance afterwards is inseparable from the film's reputation and quality.

The topic of cancer is heavy, but the film handles it with warmth. “Physical pain is not the core of what I want to express. Art works should give the audience a spiritual comfort and healing.” Director Han Yanzeng said in an interview.

  “It’s great to have such a movie released in the New Year’s Eve. First of all, it is a good-looking movie at the public level. It is a very smooth and emotional commercial film. Secondly, its theme-overcoming difficulties and actively embracing life is also in line with 2020. Social sentiment.” wrote a popular comment on Douban.

  "Warm Hug" starring Chang Yuan and Li Qin, the film is based on the South Korean film "Planning Boy", conveying the theme of "love can heal everything". Although it is not as popular as Xiao Honghua, it also has good box office results.

Comedies and works with warm colors have satisfied the audience's expectations for the New Year.

"Warm Hug" stills.

Will New Year's Eve and New Year's Day become the next potential stock?

  In fact, a few years ago, in the long-span Lunar New Year stalls, the box office performance during the New Year's Day holiday was not particularly outstanding.

In 2018, "The Last Night on Earth" made the ritual of watching the New Year's Eve deep into the hearts of the people through the short video of "One Kiss New Year's Eve", but the film subsequently encountered the reputation of Waterloo.

  If there is no holiday blessing, box office performance will be more restricted.

For example, the New Year's Day file in 2020 has only one holiday on January 1 (Wednesday), and the box office harvested on that day is only 290 million yuan, and only one movie "Favorite" has a box office of over 100 million yuan.

  But after 2020, this New Year's Eve is of great significance to people.

According to data released by the National Film Administration, the total box office of Chinese movies in 2020 reached 20.417 billion. Among them, the box office of New Year’s Eve on December 31st reached 536 million, second only to the single-day box office three days before the National Day. New Year's Eve with the highest box office in recent years.

  The excitement of the New Year's Day this year is partly due to the preheating of many blockbuster movies.

Starting from mid-to-late December, major production films such as "Emergency Rescue", "Bomb Disposer 2" and "Qing Ya Ji" have been released one after another.

"Bomb Disposer 2" stills.

  Therefore, the three-day New Year’s holiday is not just a lively new film. The performance of "The Humbling Expert 2", which was released on December 24, remained strong during the New Year’s Day, with a box office of nearly 700 million in 9 days. The less publicized "Spirit of the Mind" "Also ushered in a counterattack, and surpassed "Qing Ya Ji" to become the fourth largest single-day box office.

Feature films, comedies, cartoons, fantasy films, gangster films, etc. Various types of films give viewers more choices.

  And the New Year’s Eve and New Year’s Day holidays in 2022 are also close to the weekend. In the film market where the "holiday effect" is becoming more and more obvious, can it also give some inspiration to the future set of files?

After the excitement, is the "surplus food" enough?

  On the last day of the New Year’s Day holiday, the movie market’s popularity dropped significantly, with a single-day box office falling to 262 million.

After the holidays, the theater also has hidden worries.

  On the one hand, the crisis of “famine shortage” caused by the epidemic still exists.

According to data released by the National Film Administration, a total of 1,037 films were produced in 2019, including 850 feature films; and the total number of films in 2020 is 650, and the production capacity is further compressed.

  On the other hand, Hollywood blockbusters are also collectively absent due to the epidemic. Looking back at the movie data in 2020, domestic movies have carried more than 80% of the box office, and this situation is expected to continue for some time.

  Next, there will be "Hunting the Soul" starring Zhang Zhen and Zhang Junning, "Sweeping the Darkness and Decisive Battle" starring Jiang Wu and Zhang Songwen, "Auspicious Ruyi" directed by Dapeng, comedy "Hotel Sun Never Sets", animation "Wishing Dragon" Wait for the film to be released.

  Whether these "surplus food" can sustain the excitement of the theater, I am afraid that a question mark must be put first.

"Hunhun", "Sweeping Darkness·Decisive Battle" and "Auspicious Ruyi" poster.

  However, after entering February, the highly anticipated Spring Festival stalls are coming soon, "Detective Chinatown 3", "Hello, Li Huanying", "Crowd Crowd", "Order of Servant", "Assassination of Novelists", "New God List: Nezha Reborn" Movies such as "Bear Infested Wild Continent" will once again ignite the market.

  As the "first battle of the New Year", the New Year's Day file exceeds expectations, and people have more expectations for the film market in 2021. Under the premise that the epidemic can be effectively controlled, the "late" Spring Festival file is expected to create a new peak again.