In total, almost seven million watched something from SVT during Christmas Eve, which is the highest reach in eight years.
- This year, many have not been able to celebrate Christmas Eve with loved ones as they usually do.
Then TV becomes extra important as company and hope.
Thank you Lars Lerin for all the warmth and wisdom and a big thank you to all viewers who have heard of it, says Hanna Stjärne, CEO of SVT.
When Christmas host Lars Lerin lit the candle just before 3 pm on Christmas Eve, almost 2.7 million people watched.
Footnote: Definition of daily reach is the number of unique individuals who have seen at least five consecutive minutes of SVT's program from Christmas Eve.