On December 26, the 8th China Tourism Industry Development Annual Conference was held in Changchun City, Jilin Province. Lu Mengxi, general manager of the Meituan Cultural Tourism Promotion and Cooperation Center, pointed out at the conference that immersive cultural tourism consumption such as escape rooms is in tourism consumption. The main trend appears in the structure.
From the perspective of improving the quality and efficiency of the cultural tourism industry, immersive tourism products have shown such a trend in terms of unit price and total final consumption.
Lu Mengxi also revealed that Meituan uses secret room products as a specific analysis object. It found that starting from 2019, tourists who repeatedly spend more than five orders a year have also shown an increasing trend, indicating that these products have strong tourist stickiness and tourists have already produced them. A certain consumption habit.
(Yang Hongwei)
Editor in charge: [Li Yuxin]