Emmanuel Macron has been taking care of his communication for a few weeks, by granting long interviews to media not used to being able to interview the president face to face.
Follower of a rare presidential word at the start of his five-year term, the Head of State changes his tune a little over a year before the presidential election.
During his week of confinement due to contamination with Covid-19, Emmanuel Macron did not remain isolated. He communicated via a video posted on Twitter. The president, even sick, wanted to talk to the French. Speaking in the media, wouldn't that have become the president's sweet tooth?
We are far from the rare presidential word at the start of the quinquennium.
"Finished the chatty presidency of François Hollande" plastered the macronists.
"Power is the world of silence!"
Today, President Macron saturates the media space.
This year he will have intervened a good ten times.
The situation is extraordinary, it is true: health crisis, terrorist attacks, not to mention the tributes to personalities.
So many essential opportunities for Emmanuel Macron to intervene.
But alongside these imposed figures, there are also free figures.
I am talking about the river talks given by the President of the Republic to Le
Point
, two weeks ago, and to
L'Express
, this week.
Two interviews which in fact are linked: they want to fill a gap.
Emmanuel Macron, they say around him, has not succeeded in being anchored in a land, a political tradition.
So in
the Express
,
he writes at length on the convulsions of the French soul.
In
Le Point
, he expands on his relationship to writers and words.
Here, he even makes a secret: his favorite word is ... saxifrage.
So, to avoid rushing to the dictionary or Wikipedia, I tell you right away: a saxifrage is a small flower that manages to grow between the rocks.
He had to be found.
We can guess the self-portrait of the literate and intellectual president.
Moreover, the president confirms it: the pantheon is the temple of the Republic.
The French language is my homeland, he says.
No doubt: the president is knocking on the door of the national novel.
It is therefore a question of laying the foundations for a future presidential campaign by being part of a national history. And to get closer to the French, he bypasses the traditional media. Is that also unusual?
Watch his latest interviews.
At the
Brut
information site
: more than two hours.
For news magazines: dozens of pages.
In fact, Emmanuel Macron does not bypass the questioning of journalists but seeks to regain control over speaking time.
Because it has become the hallmark of his five-year term: he is subjected to events, he is not the master of the clocks.
Gone are the blessed days of the seven or eight hour marathon in front of elected officials during the great debate broadcast on the news channels.
It's curious, during this period, we heard no criticism from the Elysee on these channels continuously.
It must be said that only one person occupied the screen: himself.
After the episode of the president who has the Covid but who works anyway, there will be the wishes of December 31.
In 2021, Emmanuel Macron will accompany the year François Mitterrand.
For the president, to reinvent oneself is to dive into the archives of history.