The main theme, the hospital transfer, and the Internet have successfully "anti-epidemic". The single-film box office of "Yu Hundred" tops the global
domestic film market and resumes work for change, achieving the world's first "winning"
On January 23, 2020, due to the impact of the epidemic, seven films that were originally scheduled for the Spring Festival including "Jiang Ziya", "囧Mom", "Winning Championship", "Emergency Rescue" and "Vanguard" were withdrawn. All this came too suddenly. The Spring Festival stall was closed before it opened.
In the next half year, almost the entire film industry entered a cold winter.
In 2020, it is too special for every filmmaker. Many important events are recorded in the time progress bar. The first to bear the brunt is the broadcast of "囧 Ma" directed by Xu Zheng on the network, triggering the enthusiasm of "theatre transfer" Discussed, but then a number of films followed up and switched to the network; the theater was closed to give "net big" more room for survival, "Qi Men Dunjia" launched in late March with a box office score of 56.4 million, breaking the box office record of the online movie market; After the theater resumed work, the war blockbuster "Yai Hundred" won the 2020 global box office champion; after the National Day, China's movie box office market in 2020 surpassed North America with 12.95 billion yuan, becoming the world's largest box office for the first time in history...
In 2020, Chinese filmmakers will fight side by side, leading the world to realize the recovery of the film market.
Industry insiders told the Beijing News reporter that they have optimistic expectations for the film market to return to 2019 levels next year.
2020 is about to pass, and filmmakers will remember it.
#春节档快闪#
Seven films have been withdrawn
Affected by the epidemic, on January 23 this year, the two animated films "Bear Infested Wild Continent" and "Jiang Ziya" were officially announced to withdraw from the Spring Festival file.
Soon, "囧Mom", "Chinatown Detective 3", "Win the Championship", "Emergency Rescue", "Vanguard" all issued Spring Festival file withdrawal statements, indicating that they will actively coordinate the pre-sale platform and the movie studio to properly handle it. Refund matters.
At that time, the screenwriter Shi Hang said on his social account: "Withdrawal, I fully support it. I can stay in Qingshan and I will invite you in Japan. Chinese audiences will always support Chinese movies, not bad these days. There are seven films on the Spring Festival, I will afterwards. Everyone will go to the theater to make up, and others will also.” So, during this Spring Festival, the spectators scattered across the country had to spend their "online Spring Festival stalls" in isolation at home.
#院转网，walking with multiple legs#
"囧Mom" is the first to hit the Internet, and then 18 follow-ups
The film "囧Mom" was announced on New Year's Eve on January 24. The film will be launched on all platforms of ByteDance on New Year's Day. All registered members can watch it for free.
Immediately afterwards, films such as "Fat Dragon Crossing the River", "Big Winner", "We Never Give Up", "Spring Tide" and "Zhengtu" began to be launched on different platforms.
According to statistics, a total of 19 films have chosen to be broadcast online this year, so "academic transfer" has become a hot topic this year.
Box office expert Luo Tianwen believes that related companies in the existing film and television industry chain have many concerns about the transfer of hospitals to the network, but the Internet film industry is "loving to see."
Li Jie, President of Alibaba Pictures, said, “The development of movie content is risky and periodic. If there is no strong film support, the content will be cut off. Therefore, the content supply can be reduced if it is distributed through the theater and the network. Uncertainty".
And Liang Jing, the producer of "Eight Hundreds" and "King Kong River", told the Beijing News that no matter which platform, there is a lot of room for growth of content. We must insist on controlling good content, no matter what the movie will use. Presented in such a form, it will eventually gain a good box office and reputation.
In the future, when a variety of high-quality content is broadcast through multiple channels, whether it is to retain the "audience" or the "user", the most useful thing is to have good content that is well-known. Good movies are watched, and it is always a big truth. .
#Main Melody Movie, Forward Forward Forward#
The top five at the annual box office have three main themes
This year, the performance of several main theme movies is eye-catching, especially in the context of the "frozen" film industry of the epidemic.
"My Hometown and Me" steadily ranks No. 1 in the box office in the same period of the National Day this year.
On October 23, in order to commemorate the 70th anniversary of the victory of the War of Resistance Against the United States and Aid Korea, "King Kong Chuan", which created "Chinese speed", won 1.1 billion yuan in box office.
At the same time, the animated film "The Loveliest Man" and the documentary film "Protecting the Home and the Country-Anti-US Aid Korea Light and Shadow Documentary" were also released immediately.
"Win the Championship", which talks about the "spirit of women's volleyball", and "Get Home at One Point" for the young generation's poverty alleviation and entrepreneurship, also achieved excellent reputation and box office results.
After entering 2021, the main theme movie craze will not dissipate. More large-invested anti-US and aid Korean films, dozens of anti-epidemic and disaster relief films, and theme films celebrating the centenary of the founding of the party will be released next year.
#中国first become the world's largest ticket warehouse#
Since mid-October this year, the scenery has been excellent
Because of the effective prevention and control of the national epidemic and the active self-help of the entire film industry, theaters in low-risk areas across the country resumed business in an orderly manner on July 20, and theaters that had been closed for nearly half a year finally opened.
Before the epidemic, with the blessing of the three films "Favorite", "Manslaughter" and "Ip Man 4", the box office revenue in January 2020 was 2.24 billion yuan.
On August 21, "Yai Hundred" was released. Under the premise that the initial attendance rate did not exceed 50%, the box office still won 3.113 billion yuan.
According to data from the Beacon Professional Edition, this year’s National Day box office totaled 3.93 billion yuan, with a total of 99.42 million viewers, ranking second in the box office history of the National Day box office, helping Chinese movies to break the 10 billion yuan mark in the whole year.
At 0:00 on October 15, China's movie box office market in 2020 officially surpassed North America at 12.95 billion yuan (US$1.93 billion), becoming the world's largest ticket warehouse for the first time in history.
As of December 23, China's movie box office in 2020 is 18.64 billion yuan, still maintaining the advantage of the world's largest ticket warehouse.
Among them, the top three movies at the box office are "Yai Hundred" (3.113 billion yuan), "My Hometown and Me" (2.824 billion yuan), and "Jiang Ziya" (1.6 billion yuan).
The only imported film in the top ten at the box office is "Creed" directed by Nolan, with a box office of 456 million yuan.
At the same time, most theaters in the United States are still unable to open due to the epidemic. In response to the epidemic, some commercial blockbusters such as "007: No Time to Die", "High Aspirations 2" and "Black Widow" have been moved to next year's theaters. Some films have moved to streaming media platforms, such as Disney's "Mulan".
#《八百》 won the global annual box office champion#
3.113 billion yuan!
Due to the outbreak, global theaters were shut down. After the Hollywood film "Jedi Men: Chase" was released in North America on January 17, the global box office record of US$420 million (approximately RMB 2.75 billion) remained for more than half a year.
On September 20, the movie "Yaobai" was released on the official Weibo, announcing that the film’s cumulative national box office reached 2.883 billion yuan, and it will top the 2020 box office global champion.
This is also the first time a Chinese-language film has won the global box office championship.
The film's final box office was fixed at 3.113 billion yuan, and it is firmly in the position of the global box office champion in 2020.
"Eight Hundred" played a beautiful turnaround for the theater's resumption of work, boosted the morale of the industry, and also provided a boost to the theater's recovery.
At the same time, during the entire shooting process, "Eight Hundred" showed the improvement of the efficiency of collaboration among various work types such as props, fireworks, lighting and special effects, which further promoted the process of Chinese film industrialization.
#高口讯 Documentary, applauded and not applauded#
"Blue Line of Defense", "Shuiyue in Hand" and "Great!
Youth, etc.
This year, domestic theaters have produced many excellent documentary films, such as the first overseas peacekeeping battlefield documentary film "Blue Line", the legendary life of Chinese classical poetry master Ye Jiaying, "The Moon in Hand", as well as the fate of a young baseball boy. "Baton!
"Youth" and others have won praises from the industry and audiences. All three films have scores above 8 on Douban.
However, the enthusiasm in the circle, the screen of the circle of friends, the support of "tap water"... have not been converted into actual box office figures. According to the lighthouse data, the box office of "Blue Line of Defense" is 7.2 million yuan, and the box office of "Shuiyue in Hand" 7.72 million yuan, "Great!
The box office of "Juvenile" just exceeded 6 million yuan.
Director Zhang Yang, who has been exploring the boundaries between documentaries and feature films in recent years (who directed the documentary "Okay Rinpoche"), said that the box office of 10 million is a threshold for documentaries, which is lower than this figure, even if the investment cost of documentaries is small, plus publicity Expenses are not easy to recover costs.
In addition to the long production time of general documentaries, "Shuiyue in Hand" took one year to shoot, and it took another two years in the later period. After five years of tracking and shooting, "Blue Line of Defense", "Great!
It took three years for the shooting and post-production of "Youth".
"Baton!
"Youth" director Xu Huijing said that documentary creation "is very difficult to survive in the cracks."
For documentaries to form a relatively benign creative ecology, the construction of art theaters has a long way to go.
#网络电影分票箱处破表#
Production cost is almost proportional to box office
In the first half of 2020, theaters were closed, and audiences who were unable to go to the theater to watch movies began to move online on a large scale, and online movies ushered in an explosive period.
In the first quarter of the bleak film market, among the three major video platforms of Youku, iQiyi, and Tencent, there were 23 online movie works with accounts exceeding 10 million, a year-on-year increase of 188%, and the top 30 at the box office accounted for a total of 430 million yuan. .
As of December, there have been more than 70 online movies with a box office of over 10 million this year, an increase of 43% compared to last year.
The online movie "Qi Men Dunjia", which was launched in late March, broke the box office record of 50.784 million yuan in the online movie market set by "Orochi" in 2018 with a box office score of 56.4 million yuan on dual platforms.
Six years ago, the highest box office share of online movies was just over 600,000 yuan.
Behind the breaking of these records is actually the increase in the production costs of online movies year by year.
In 2013, the cost of making an online movie was only 100,000-200,000 yuan, which was later upgraded to 800,000-1 million yuan, and then to 5 million yuan.
The current production cost of headline movies has exceeded 10 million yuan, such as "A Chinese Ghost Story: Love in the World" and "Qi Men Dunjia" investment costs are all around 15 million yuan.
As more and more film and television production companies enter online movies and invest more and more, it will not be too far for online movies to enter the era of "100 million" box office share.
#小片 Get together to heat, or cold#
The minimum box office is only 80 yuan
There are relatively few blockbuster films released this year. In fact, some small films have been left with a certain amount of living space, which has led to a bunch of small films this year.
Especially in November, a total of 57 new films were released, 37 of which were small films. Many of them were of poor quality and rough production, and most of them were "big market day trips."
The 37 films combined produced 15.32 million yuan in box office.
The lowest-grossing film among these movies is the feature film "My Seven Years", which only earned 80 yuan.
Small films are basically films that are rarely known to the audience. In the process of filming the theater line managers, naturally they will not think too much about such films, and these films themselves have no publicity stunts.
However, when the audience is attracted to the movie theater by blockbuster movies, they will also notice other movies. For example, movies like "The King of Heaven", which will be released in mid-October, can grab food from blockbuster films such as "My Hometown and Me". , And finally won the box office of 25.11 million yuan, which is the strategy adopted.
Written by/Beijing News reporter Teng Chao, Zhou Huixiaowan