An event is being held in Hiroshima City to sell French wine and ingredients from the prefecture that go well with wine, so that you can enjoy Christmas at home and promote sales of ingredients from Hiroshima prefecture.
This event is being held in March by a department store in the city in cooperation with the prefecture, following the agreement between Hiroshima prefecture and the French wine producers' union.
In the space of the department store, 7 kinds of wine from the Burgundy region of France are sold, and 14 kinds of ingredients such as branded beef for steak from Hiroshima prefecture and pickled in oil are prepared as ingredients that match the wine. I will.
The food service industry was sluggish due to the spread of the new coronavirus infection, and the purpose was to boost the sales of prefectural foodstuffs whose sales were declining, so the visiting customers were buying the foodstuffs they liked.
Koji Masuhiro, Chief of the Overseas Business Division of Hiroshima Prefecture, said, "The French producers' union and Hiroshima Prefecture will continue to share know-how such as mutual brand value and sales methods."
This sales event is being held at Hiroshima Mitsukoshi in Naka-ku, Hiroshima City until the 25th of this month.