New Year's Eve celebrations in Dubai .. «Emaar» cooperates with «Zoom» to make the world happy

Emaar Properties, the main developer of Burj Khalifa, has signed a partnership agreement with “Zoom Video Communication,” the owner of the first unified video-video communication platform, with the aim of broadcasting the New Year's celebrations live from Downtown Dubai via a global visual connection through the “Zoom” application.

Up to 50,000 people from different parts of the world will be invited to participate and receive the year 2021 through the first New Year celebration to be hosted through the "Zoom" application.

Emaar’s New Year’s celebration will be broadcast live on the Zoom app, starting at 8:30 pm, Gulf time. New Year’s celebrations will include displays of huge fireworks and lasers in the Downtown Dubai area.

Abe Smith, Head of the International Affairs Unit at Zoom, said, “We are pleased at Zoom to participate in organizing and hosting such a global event in cooperation with Emaar, as our platform will allow people from all over the world the opportunity to participate in this wonderful celebration to welcome the year. We are proud of our great efforts that we have made during 2020 to help companies, educational institutions and families around the world and enable them to stay in touch during the lockdown periods caused by the "Covid-19" pandemic, and we look forward to a new year full of optimism and hope.

In addition to the live broadcast of the New Year's Eve celebrations, Emaar also announced that visitors wishing to attend the New Year celebrations will have the opportunity to enter the viewing area for the public on Sheikh Mohammed bin Rashid Boulevard.

Also, reservations at various restaurants and hotels spread along the Boulevard, Souk Al Bahar, Dubai Opera and The Dubai Mall Promenade are now available to enjoy the most wonderful experience of New Year's celebrations.

Emaar New Year 2021 celebrations will be held according to the highest public health and safety standards and requirements, including the use of thermal detection cameras, the application of physical spacing rules, safe distances, as well as electronic payment options and various sterilization methods.

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