"Emaar" is cooperating with "Zoom" to transfer the celebrations by default

Dubai broadcasts happiness on New Year's Eve directly to the world

Emaar Properties, the main developer of Burj Khalifa, has revealed that it has signed a partnership agreement with Zoom Video Communications, the company that owns the first unified video-video communication platform, with the aim of broadcasting the New Year's celebrations live from Downtown Dubai, via global visual communication, from During the "Zoom" application.

Up to 50,000 people from different parts of the world will be invited to participate and receive the year 2021, through the first New Year celebration hosted through the "Zoom" application.

Emaar’s New Year’s celebration will be broadcast live on the “Zoom” app, starting at 8:30 pm, Gulf time. New Year’s celebrations will include displays of huge fireworks and lasers in the Downtown Dubai area.

Abe Smith, Head of the International Affairs Unit at Zoom, said: “We are delighted at (Zoom) to participate in organizing and hosting such a global event, in cooperation with Emaar, as our platform will allow people from all over the world the opportunity to participate in this wonderful celebration to welcome the year. What is new, and we are proud of our great efforts that we have made during 2020, to help companies, educational institutions and families around the world, and enable them to stay in touch during the closures caused by the (Covid-19) pandemic, and we look forward to a new year full of optimism and hope. ”

In addition to the live broadcast of the New Year's Eve celebrations, Emaar also announced that visitors wishing to attend the New Year celebrations will have the opportunity to enter the viewing area for the public, on Sheikh Mohammed bin Rashid Boulevard.

Also, reservations at various restaurants and hotels spread along the Boulevard, Souk Al Bahar, Dubai Opera and The Dubai Mall Promenade are now available to enjoy the most wonderful experience in New Year's celebrations.

Emaar celebrations for the New Year 2021 will be held according to the highest standards and requirements of public health and safety, including the use of thermal detection cameras, the application of physical spacing rules and safe distances, as well as electronic payment options, and various sterilization methods.

Abbie Smith:

• «Our platform provides, for the public around the world, the opportunity to participate in this wonderful celebration, to welcome the new year».

• A viewing area dedicated to the public on "Sheikh Mohammed bin Rashid Boulevard".

• 50,000 people around the world are invited by the "platform" to follow the celebrations.

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