Rihanna seeks $ 100 million to develop Savage X Fenty

Singer and businesswoman Rihanna -

Savage X Fenty, Rihanna's lingerie brand, is said to be looking to raise $ 100 million to expand its empire.

This is in any case what the finance pages of the

reveal

, specifying that the firm would have called on Goldman Sachs to carry out this fundraising.

With this investment, Savage X Fenty would aim to expand in Europe but also to position itself in the athletic wear market.

No representative of the brand has yet confirmed or denied this information.

An undeniable success

Despite a turnover of 150 million dollars, the brand founded in 2018 by Rihanna in part thanks to grants from Marcy Venture Partners, Jay-Z's investment firm, has not yet achieved the profitability.

However, the marketing success of Savage X Fenty is undeniable and the brand can count on the unalterable notoriety of the star, but also on a positioning giving pride of place to inclusiveness.

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