He emphasized that the UAE is a distinct market for the content industry

Ramy Zidan: Social media content in Arabic is 1%

• Zidane: In content creation there is no fixed rule for educating people.

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The director of technical and video content in the application "TikTok", Ramy Zidan, confirmed that the content presented through social media platforms in the UAE carries a lot of diversity and topics that affect various fields, including fashion, education, sports, cooking and others, describing the UAE as the distinct market for the content industry, In his speech to Emirates Today, Zidan pointed out that the content provided in Arabic amounts to 1% of the total content provided through social media platforms in the world, noting that Arabic speakers are more than half a billion.

Zidan described the content presented in the UAE as “It is characterized by great diversity. There are many topics that affect fashion, cooking, education and sports. When we look at each market and its reflection, we will find that some countries are distinguished by certain topics. Egypt is famous for comedy, drama and music, as for sports and food. We find family and education in the Emirates, as well as Saudi Arabia, which carries a lot of diversity as well. ”He noted that the application of“ TikTok ”worked to launch an academy whose main goal is to teach how to create creative electronic content, through the instructions provided to content creators, and that the Academy project is a workshop. The work teaches people how they can use the platform, and how to shoot videos with an emphasis on the tag and its use, and pointed out that there are nearly 100 videos from 43 content makers who have benefited from advice while creating educational stories. There are those who presented nine episodes on how to shoot selfies and the content was attractive to the audience on Towards a large.

Zaidan pointed out that by using these workshops, one becomes the owner of all the basics that help him create content, and thus his content is popular and viewed, explaining that there are workshops that focus on specific areas of creativity and are called performance art, so that specialists who provide many details about depth are dealt with. In content, such as presenting the difference between a stand-up comic or a silent comedic performance, and through "Tik Tok", certain sports were revealed, especially as people are taught entertainment, and there will be an opportunity to expand and enlarge the creativity project through technologies.

Among the mistakes that content creators make, according to Zaidan: “stopping in a specific place, so that content creators are unable to present what is new and directed, so they are directed through some workshops that train them in presenting the content, in order to give them the ability to use ( Tik Tok) as a platform to launch their creativity, and the goal of the Academy has been achieved, ”indicating that there are distinct contents, including“ Ask a Doctor ”and“ Teach Me ”, which are of great interest to people.

The academy carries many programs, and there are a set of factors that determine the program that can be subject to and its duration, and Zaidan pointed out that they have started working with the content creators and are constantly monitoring those who present distinctive videos, as they are contacted, especially the group that stops presenting what is new, Because the application aims through the academy to reach this category, to support them, especially since they worked a lot on the content that was presented on the platform, then in the next stage, participation in these lessons is open to the public, and he noted that there are two types of people, there are those who try everything on the platform, They attract a lot of viewers, and the content they provide carries a lot of creativity, and the content that is presented makes a difference to the followers, even if it is simple and fun, and there is another type of innovators who want to provide specialized content, and we find that they get lost in the crowd of the content that is presented, and they want to be They have a position in social media, and we find them more interacting with the academy and providing more than one category in entertainment content, and thus we show them that there is more than one way to present the short content professionally.

As for the topics that attract people, according to Zaidan, they vary between cooking, education and sports, pointing out that “in the content industry there is no fixed rule for educating people. Rather, there is monitoring of weaknesses and strengths and an opportunity for improvement is given.” The new project is dedicated to audio content makers, and there Millions of creators of educational content, and with this educational content there is something to do well in the field.

Among the basic advice that Zaidan gave to content creators is the courage to start presenting content, “because people will always discover that it is possible to do better. Content creation is an art and this needs training and training. Starting is the starting point in this world, and it is necessary to move away from Tradition, even if it carries a mass, in addition to the preparation before starting filming ».

Content and globalization

Ramy Zidan emphasized that the Arab world includes many creative energies that give people the opportunity to create, since not long ago the creator needed an opportunity to be seen on the television screen, and today there are many creators and speakers of the Arabic language reach half a billion, while the percentage of content that It is provided in Arabic that does not exceed 1%, and that is why when the contents are supported, people are asked to provide content in the Arabic language, because it is very few, and he pointed to the existence of a set of reasons that reduced the Arabic content, including globalization, which contributed to the dissemination of many contents in foreign languages. Production in Arabic is lighter than in previous years.

Technical content manager at "Tik Tok":

"The content presented in the Emirates is characterized by great diversity, as there are topics that affect fashion, cooking, education and sports."

One of the mistakes that content creators make is to stop in a specific place, so that they are unable to present what is new.

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