Luo Yonghao admitted that the "Pierre Cardin" sweaters sold were fake


　　 promised to pay consumers three times

　　On December 15, Luo Yonghao issued an announcement through his personal WeChat public account that some of the "Pierre Cardin" brand woolen sweaters he sold on November 28 were identified as non-wool products after inspection.

Luo Yonghao promised to "three times the compensation for all consumers who bought the product."

He condemned the supplier of the woolen sweaters for suspected of forging documents and forged counterfeit and shoddy goods, suspected of deliberate fraud, and has reported to the public security organs.

　　On November 28 this year, the "Make a Friend Live Room" sold sweaters under the "Pierre Cardin" brand.

Later, several consumers reported that they suspected that the clothes they received were not pure wool, but fake.

　　Luo Yonghao said that he immediately recovered five pieces of the product from multiple actual consumers (including several internal employees) of the product and sent them to two professional organizations for testing.

At 16:00 on December 15, one of the test results obtained by his team was that the products submitted for inspection were non-wool products.

　　According to reports, the sweater comes from the channel trader Chengdu Tao Libo Network Technology Co., Ltd.

Luo Yonghao said that before reaching a cooperation with the other party, in accordance with the company’s formal process, a complete legal agreement and contract were signed, and various certificates (including brand authorization, distribution authorization, and authenticity inspection reports) were also checked, and if false Severe compensation clauses that the supplier has to bear when the goods or defective products are delivered.

　　He said that due to the long execution cycle and long waiting time of this kind of rights protection lawsuit, while claiming the rights protection claims from Shanghai Nixun Technology Co., Ltd. and Tongxiang Tengyun E-commerce Co., Ltd., he will immediately contact all purchasers. Consumers of the products will pay three times the compensation on their behalf.

The customer service staff of "Make a Friend" will contact all the more than 20,000 consumers who have purchased the product for compensation in the next week.

　　He also stated that the suppliers of Chengdu Taolibo Network Technology Co., Ltd., Shanghai Ningxun Technology Co., Ltd. and Tongxiang Tengyun E-commerce Co., Ltd., are suspected of forging documents, forging counterfeit and shoddy goods, and for deliberate fraud.

Luo Yonghao and Chengdu Tao Libo Network Technology Co., Ltd. will immediately report the case to the public security organs.

　　On the 16th, a Chengdu media report showed that a supplier claimed that the error was caused by the wrong goods sent by the warehouse. “The styles are the same, but the whole batch of goods went wrong when the warehouse was operating at night.”

　　Luo Yonghao said: This incident reveals that our company's internal management needs to be further improved. "We will thoroughly reorganize the management process, optimize the management mechanism of channel partners, increase the entry barriers for suppliers, and try our best to avoid similar things from happening again in the future. , We will also anonymously arrange a large number of so-called mystery customers to simultaneously purchase the goods sold during the live broadcast. Once we find that the actual product received is inconsistent with the sample sent before the broadcast, we will take the initiative to defend consumers' rights as soon as possible."

　　In fact, it is not the first time that Luo Yonghao’s live studio has "rolled over."

In May of this year, he was complained about the long delivery time and poor quality of "taking some time".

Some consumers said: “Because I believe in Lao Luo, I chose to buy it live. I didn’t expect to be miserable. My wife’s mood was extremely bad. I was thinking about the after-sales service, but the after-sales service was still being processed. I refused, "Take a moment," so you are not afraid of negative effects at all. The flowers are all wilted, the leaves are withered, and the petals on the edge are also dead. It's speechless!"

　　Later, Luo Yonghao responded that the commerce and legal departments had requested "take some time" to return the original amount of the purchase of the product to consumers in accordance with the spirit of the agreement signed by both parties in advance.

At the same time, the live broadcast room decided to pay an extra cash to all the live broadcast room users who placed the order at the original price.

　　Related

　　Public figures have higher attention and inspection obligations for product sources

　　According to the "Report on China's Live E-commerce Data for 2020 (Part 1)", in the first half of 2020, the transaction scale of live e-commerce reached 456.12 billion yuan, and the annual transaction scale is expected to reach 971.23 billion yuan, which is close to the trillion mark.

　　However, the problems with live delivery of goods also appeared.

In November, Simba’s delivery of "Bird’s Nest" was confirmed to be a "Bird’s Nest Flavored Beverage". Thereafter, the Guangzhou Baiyun District Market Supervision and Administration Bureau filed an investigation against the company.

In the same month, due to suspected data fraud, the China Consumers Association also directly commented on Wang Han, Li Xueqin, and Li Jiaqi's live broadcast rooms.

In addition, this year's Double 11 promotion, Taobao live broadcast, Douyin live broadcast, Kuaishou live broadcast and other platforms have many problems.

　　According to the statistics of the China Consumers Association, consumers report that the “slots” of live broadcast delivery mainly include: live broadcast delivery merchants failed to fully fulfill their obligation to disclose license information; some anchors are suspected of promoting product efficacy or using limit words during the live delivery process Propaganda issues such as violations of regulations; product quality and goods are not on the board, peddling "three noes" products, fake and inferior products, etc.; live broadcast fan data, sales volume, fake "kill young"; anchors lead consumers to third parties, the platform is credited Poor qualifications or induce consumers to engage in private transactions; some products are not guaranteed after sale, and it is difficult for consumers to enjoy the "three guarantees" rights.

　　Ding Mengdan, a special researcher of the Net Economics E-commerce Research Center and a lawyer from the Zhejiang Kenting Law Firm, said that individual live broadcasts with cargo overturned incidents have also warned many live broadcasts, institutions and even e-commerce platforms. Even if they fulfill their purchase inspection obligations, Based on the “live delivery of goods”, it faces a wider audience, and as a public figure has a higher duty of care and inspection of the source of the product, rather than simply requesting and viewing “formalism” such as testing certificates and qualifications, or taking responsibility Through contract "clearing", in-depth inspection and identification should be independently combined with laws, regulations and relevant standards to avoid product safety standards and product quality issues, especially food safety.

　　This group of articles / our reporter Wen Jing