China-Singapore Network, December 16th (Reporter Chen Jing) The "App Advertising Consumer Rights Protection Evaluation Report (2020)" (hereinafter referred to as the "Report") issued by the Shanghai Consumer Rights Protection Commission on the 16th shows that APP advertising The backend is concentrated on the top trading platform, and the Matthew effect appears; the problem of “can't turn off” APP advertisements that consumers have strongly reported is still prominent; the problem of “not selectable” in personalized advertisement recommendation is more common.
It is reported that the Shanghai Consumer Protection Committee found through analysis of 600 APP advertising behaviors that 58% of the apps contained advertisements, 69.7% of which did not have a "close button"; only 14.5% of the apps could find personalized advertisements to recommend closing the entrance .
"Selling ads" is the most important way for Internet companies to monetize traffic.
In recent years, Internet advertising has maintained a rapid growth trend.
Mobile Internet applications (hereinafter referred to as "APP") have become the main media for Internet advertising.
Compared with traditional advertisements and Internet search advertisements, APP advertisements are mostly "information display-click to buy" closed-loop advertisements, which have a greater impact on consumers' right to know and fair transaction rights.
The precise placement of APP advertisements and bidding transactions have a great impact on the protection of consumers' personal information.
At the same time, in order to increase advertising revenue, APP companies use misleading headlines or improper technical means to increase clicks or play time, which is annoying for consumers.
It is reported that from September 2019 to November 2020, the Shanghai Consumer Rights Protection Committee and related companies formed a project team to carry out 15 months of data capture, content sorting and trend analysis.
The "Report" released that day showed that the number of advertisements related to pop-up interference, forced push, information theft and pornographic and drug-related issues showed a rapid downward trend. With the introduction of regulations and policies and the strengthening of supervision, APP built-in SDK plug-in advertising behavior has become increasingly standardized .
According to the “report”, the privacy policy rules of related apps with a large number of users are lengthy and complicated, the personalized advertisement recommendation closing entry is extremely hidden, the closing process is cumbersome, and technical means are used to restrict consumers’ right to permanently turn off personalized advertisement recommendations. Consumers only Can be closed for six months and still see ads.
The Shanghai Consumer Protection Committee told reporters that the responsibilities of APP ad publishers need to be taken seriously. The committee believes that there are thousands of APP advertisements, and the number of advertisements is quite large. Therefore, the key is that APP publishers must fulfill their obligation to review the legality of advertising content and “check it out” for consumers. (Finish)