Vivendi wants to diversify into the press by acquiring the first French group of magazines, according to a press release that the French group led by Yannick Bolloré made public on Monday.
Prisma Media ("Femme Acteelle", "Gala", "GEO", "National Geographic" ...) is currently a subsidiary of the German group Gruner + Jahr
Is France's leading magazine press group about to change ownership?
The Vivendi group, headed by Yannick Bolloré, explained in a statement Monday that it had entered into negotiations with the German group Gruner + Jahr (itself a subsidiary of the Bertelsmann group) to acquire Prisma Media.
This press group has more than thirty print and digital media, including
Femme Actuelle
,
Gala
,
Télé-Loisirs
,
GEO
,
National Geographic
,
NEON
,
Flow
and
Capital
.
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In its press release, the French group Vivendi explains that "this acquisition would fit perfectly into the strategy of Vivendi, a leading media, content and communication group, by usefully complementing the spectrum of its existing activities".
In fact, Vivendi would thus develop its portfolio in the press and the media, after having acquired Editis, the number two French publishing company in early 2019 (Plon, Nathan, Robert Laffont, etc.).
Employees of Prisma Media learned the news from the press on Monday.