China News Service, Xilin Gol, December 14th, title: "Refrigerator Brother" Zhang Zhilei's online entrepreneurial story: Turn the beauty of his hometown into a "money" scene
Author Wang Mingyuan
"As the number of video clicks and fans continues to increase, I am more and more confident in my online business," said 36-year-old Zhang Zhilei. "At the beginning, I turned my business'front' online, and it proved right. ."
On the 14th, Zhang Zhilei, a young man born in the 1980s who lives in the Xilin Gol Grassland of the Inner Mongolia Autonomous Region, said in an interview with reporters: "My hometown is very beautiful, and many tourists come here every year. I firmly believe that such a beautiful scenery can become a "money" scene. ."
"I used to be a beef and mutton business in my hometown, and this year I started to move my'positions' online. I began to try to shoot short videos to record the food and beauty of the grassland in order to attract more consumers." Zhang Zhilei told reporters.
The picture shows Zhang Zhilei putting meat in the homemade refrigerator.
Photo courtesy of respondents
In the early winter, the Xilin Gol prairie in Inner Mongolia ushered in a large area of snow, and the highway was lined with white "sea of snow".
Zhang Zhilei picked up the phone to take a picture of the scenery in front of him.
"Many southern netizens have never seen such a heavy snow, let them feel the snow scene of the grassland."
"The refrigerator that doesn't need to be plugged in is so great!" "It's so happy to live on the grassland!" "Will the mutton be eaten by mice when it is frozen?" Click to open the homepage of Zhang Zhilei's short video platform, in a self-made refrigerator In the short video, netizens asked various questions.
In the video, Zhang Zhilei first watered the frozen ice, then glued it with water, polished it with an electric iron, and finally assembled it into a natural refrigerator, and put the beef and mutton into it.
Also because of this video, Zhang Zhilei was affectionately called "brother refrigerator" by netizens.
"This homemade refrigerator video received more than 80 million views, and the number of fans surged to 430,000. Fans paid attention to me because of the scenery of the grassland, and gradually became interested in the beef and mutton products I operated and purchased." After 6 After more than a month of groping, Zhang Zhilei's beauty turned "money" theory into reality.
Zhang Zhilei's hometown has high-quality forage resources, which has made the quality of beef and mutton, and the difficulty of selling good products at good prices has been the dilemma faced by generations of grasslanders.
In recent years, with the development of the online delivery industry, beef and mutton sales have ushered in new opportunities.
In this context, Zhang Zhilei began to transform into online sales.
"In the past, good beef and mutton could not be sold. Now, with online sales channels, netizens all over the country can eat pure grassland beef and mutton. What I have to do is to build a bridge for the taste of grassland."
"The love for my hometown has strengthened my determination to start a business." Zhang Zhilei said, "In the eyes of relatives and friends, I look like a'fool'. I don't do business and I go and shoot videos every day."
Zhang Zhilei is pleased that in the past six months, his online entrepreneurial projects have gradually gotten on the right track, and "foodies" from all over the country have become interested in the "prairie taste" he runs.
"Despite the outbreak of the new crown pneumonia epidemic this year, our beef and mutton sales have not been affected. Many foreign customers have placed orders through the Internet one after another. On average, there are more than a dozen orders per day." Zhang Zhilei believes that this gives him self-worth. reflect.
"In the next step, I plan to continue working on online sales channels, hoping to let more people come into contact with the'grassland taste' of my hometown through my own means. Although online entrepreneurship is hard, I feel happy and fulfilling." Zhang Zhilei is confident. Say, "I have confidence in the future."
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