Dubai lights up the first "snow cinema" screen in the region ... in the middle of a winter wonderland
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Officially, Majid Al Futtaim has opened the first snow cinema in the region, and it is also the first movie theater hall in an indoor ski park in the world, Ski Dubai, at Mall of the Emirates.
The Snow Cinema from Vox Cinemas, backed by Dettol, allows visitors to experience the magic of watching movies on the snowy slopes of Ski Dubai.
The CEO of Majid Al Futtaim Cinema and Majid Al Futtaim Leisure and Entertainment, Cameron Mitchell, said: “We always strive to go beyond the usual limits, and after we brought the magic of films to the region, and made snow in the middle of the desert a reality, we are excited to launch the first cinema on Snow in the Middle East, ”adding,“ Snow Cinema confirms our commitment to innovation, and our relentless endeavor to redefine the cinematic experience for our distinguished visitors, and to present new shows that exceed their expectations.
As they are surrounded by magnificent snowy landscapes and a "winter wonderland", visitors can relax on the comfortable longitudinal seats and enjoy watching beloved family holiday movies such as "The Grinch", "Frozen 2" and "Daddy's Home 2".
There will also be night screenings for some of the latest feature films such as "The Witches", "Bring Out the Knives" and "Call of the Wild", in addition to the latest international productions that will be added as soon as they are released.
Snow Cinema is the latest innovation of VOX Cinemas, which also launched the only car cinema in the Middle East in response to the temporary closure of recreational and entertainment facilities during the pandemic period, on the roof of the Mall of the Emirates, which still allows visitors to enjoy the experience of watching movies below. Moonlight and the famous Ski Dubai dome, while providing a snow cinema experience for visitors to enjoy.
Cameron Mitchell added: "This year, our meeting with each other is more important than ever, and the snow cinema allows families and friends to celebrate social distancing entertainment in a very privileged location within the best indoor skate park in the world."
Snow Cinema tickets are available at prices starting from 100 dirhams per person.
All visitors to the "Snow Cinema" can rent clothes, woolen gloves, socks, shoes, blankets, wireless headphones and a dedicated locker.
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