Chinanews.com client, Beijing, December 11th (Reporter Shangguanyun) 24-hour bookstore, "the most beautiful bookstore"... In these years, the bookstore in people's memory has continued to show new faces, and people's lives have gradually become more meaningful. Cultural taste.
Data map: On August 19, citizens took pictures and checked in at the "Zhongshuge", an online celebrity bookstore in Xidan, Beijing.
Photo by China News Agency reporter Sudan
The bookstore is often regarded as one of the cultural landmarks of the city.
Recently, new physical bookstores have opened continuously. Guangming Daily reported that as of November, there were 1,910 physical bookstores in Beijing, an increase of 611 from last year.
Combining these data, a practical question also follows: As the number of bookstores increases, how many readers will buy books in the store?
How can we attract readers to "buy, buy, buy"?
For those who like to read or visit bookstores, newly opened bookstores are often a must-see.
Earlier this year, the "Yue Bund" bookstore, which is positioned as a "cultural + social" aggregation field, opened for a while, and many readers came to experience it.
In October of this year, the Takuya Bookstore officially opened in Tianmu, Hangzhou, and it quickly became a popular place to check in.
From the data point of view, there are reports that as of November, the number of physical bookstores in Beijing was 1,910, an increase of 611 from last year, an increase of 47%. The goal of 0.8 bookstores per 10,000 people was achieved ahead of schedule, and the reading infrastructure for the whole people is getting better.
Many bookstores are no longer just a single place to buy books, but increase catering, cultural activities, etc., and create distinctive reading spaces through creative design, cultural and creative surroundings.
Data map: Citizens use the noon break to read books at the "Yue Bund" bookstore.
Photo by Yin Liqin
Analyzing the reasons for the increase in the number of physical bookstores, the publisher Sanshi said that on the one hand, there are various favorable policies, such as financial subsidies, etc.; on the other hand, many shopping malls use bookstores as the entrance to attract consumers and attract brand bookstores with preferential conditions.
These have expanded the living space of the bookstore.
The more bookstores open, people have more cultural space for leisure.
But there are also problems that follow: sometimes people go to bookstores mainly to "walk", write down their names after trial reading, and then go to the online store to buy; others simply go to "read books".
There is one type of reader who regards the bookstore as a "transit station."
Some people mentioned that I like reading very much, but I don’t usually go to bookstores. Occasionally, I go to bookstores because of work or because I can wait for someone to flip through books.
Some readers also pointed out that a good book may be priced higher, and there are fewer opportunities for discounts in physical bookstores. If you like more books, then buying all of them will be a big expense.
On the other hand, the discounts offered by online stores are much greater, and all kinds of "full reductions" are more affordable.
According to media reports, data provided by Dangdang shows that 3,145,762 books were sold immediately after the first minute of "Double 11" this year; on the day of "Double 11", the book order amount increased by 219% year-on-year.
"Without the emergence of super hot books, the sales volume of physical bookstores will hardly increase significantly." According to analysis by industry insiders, whether people buy or read books in bookstores today is mainly related to people's long-standing reading habits and purchasing methods.
Data map: Fuzhou bookstores are very popular. Many citizens come to bookstores to buy and read books, use the rare holiday to "charge" themselves and enjoy "spiritual food".
According to the bookstore staff, enjoying cultural consumption has become another way of leisure and vacation.
Photo by Li Nanxuan
Sanshi believes that most bookstores now follow the path of "complex operation", and the proportion of book sales is getting smaller and smaller, but they still have to bear the pressure of expensive rent and various expenses.
"Whether it is a lecture or a sharing session, a wealth of activities is always a major factor in attracting readers." He revealed that a bookstore planned nearly 500 activities a year, the purpose of which is to attract readers into the bookstore. Of course, it will definitely be. Promote consumption.
He mentioned that bookstores are a channel for buying books on the one hand, and a platform for promoting reading on the other. The goal is to cultivate readers’ reading interest and reading habits, with a longer-term perspective.
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