There is not a single sector that lives outside the coronavirus.
To a greater or lesser extent, the pandemic has hit all economic spheres but with some activities it has been especially cruel.
One of them is the music industry, which without discotheques, concerts and events in general continues to stop practically in its tracks, waiting for the vaccine to be as effective as we hope and little by little to give us back the world as we knew it.
"We had planned a brutal 2020.
It was 20 years since the founding of Stereo, shows had been planned all over the world but everything stopped because of Covid. However, we were clear that we had to adapt to the new medium, reinvent ourselves and move forward" , explains
José Oliveira
, known in the world of electronic music as
Pocas
, level manager of Stereo Productions, one of the most important house labels in the world.
The time to regret has passed and, after all, no one knows how to deal with a crisis like the workers of the music business:
"There is not a sector that reinvents itself as much as this
. The vinyl is over, then the CD, it gave us the crisis of 2007 fully and we went forward. Now, with a positive attitude and a lot of work, we will also get out.
Streaming parties
And what can a music label do to survive without its artists being able to perform live in front of their fans?
Well, in addition to continuing to publish songs, putting their artists to perform live before their followers, but through streaming, a vehicle to
"continue in the showcase and promoting our work
.
"
"Until March, people went to festivals, where techno sent,
forceful and hard music for a very strong audience that is now at home,"
says Pocas, happy with the new possibilities that technology serves him but aware that the pandemic not only It has turned the music industry around but has even changed the way of making music because the way it is received is different.
"Streaming invites us to let ourselves be carried away by
calmer, more melodic rhythms, the tribal has returned, the percussions, the songs, the melodies
and the techno are still techno, but much lighter, more affordable and digestible for a person who is in his house with a small group of friends having a drink, "he continues.
Twitch presence
Like gamers, DJs also use Twitch to connect with their followers.
The creator and most recognized face of Stereo,
DJ Chus
, uploads his sessions to this live platform in which Ibai Llanos reigns and through the Beatport channel on Twitch the label issued the event in which they celebrated their 20 years in music:
It was in September, at the beautiful
Calderón Theater in Valladolid
and with several of the key artists in the history of Stereo on the bill, such as
Óscar de Rivera
,
Óscar L
,
D-Formation
and
Sparrow & Barbossa
, in addition to the aforementioned Chus and
La Santa
, DJ of the last generation who has made a name for himself on the scene without having to show his last names.
"It is one of the best events we have done, all the details were taken care of to the maximum and we carried out a great technical display in terms of sound, image and lighting and despite not having a live audience an incredible atmosphere was created", recalls the DJ.
All the sessions of this special day are uploaded to YouTube.
In addition, the event was attended by the plastic artist
Kike Garcinuño
, who to the sound of the music made a work -titled 'Techno Virus of 2020'- which will soon be auctioned and the funds raised will be used for charitable works.
His performance was also recorded:
"All streaming will be paid"
Few regrets that it does not go to the bottom of the damage caused by the pandemic, which is the grassroots workers of the most affected sectors:
"The covid has destroyed us at all levels
. Not only DJs, producers or nightclub owners; Fabrik's owner may have a lot of money, but if he doesn't open, what happens to the 200 people he hired each night? "
"We are all awaiting the vaccine, but regardless of whether it works,
next summer Ibiza will not be Ibiza
, and the Dutch music industry, which is one of the most powerful in the world, does not plan to start recovering until December of next year ", he answers when asked about the turning point from which one can think of really returning to the old normality.
What few are clear about is that the new way of organizing events and reaching the public has come to stay "safe for several years", since "many halls are no longer going to reopen" and festivals in large spaces will take to be as massive as before the pandemic: "Soon all streaming will be paid."
In any case, he says he is prepared and motivated to work in a different way, although "it will not be so beautiful because it
will take us a while to travel around the world as before
but music is our way of life and we want it to continue to be so".
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