Tucao live broadcasts the product that Simba’s team promotes the product "the product is not on the right board" Netizens encounter cyber violence
"I was threatened by phone calls and text messages and I dare not go out"
Screenshot of Tucao bird's nest released by Zhu Lin on the short video platform
After the incident, the brand bird's nest involved was renamed "flavored bird's nest drink"
Recently, the live broadcast anchor Simba (real name Xin Youzhi), known as the "Kai Shou Brother", was accused of selling bird’s nests as sugar water. The Xin Youzhi team admitted that there was exaggerated publicity in the promotion of sales in the live broadcast room and promised Return one and lose three.
When the brand involved sells the bird's nest in its online store, it has changed "instant bird's nest" to "flavored bird's nest drink".
On December 10, a reporter from the Beijing Youth Daily learned from the Guangzhou Baiyun District Market Supervision Bureau that the bureau has investigated the company of the Simba team involved in the incident, and the relevant results will be announced to the public in time through official channels.
On December 10, a reporter from the Beijing Youth Daily learned that in this incident, Zhu Lin (pseudonym), the netizen who was the first to publish a video about the bird’s nest issue in the Simba team’s live broadcast room, suffered online violence for more than a month. She called her phone number. Personal information such as, address, etc. was leaked, and harassing and threatening calls were received in the early morning.
event
Publish product Tucao video
Received a threatening call in the middle of the night
On November 3, Zhu Lin posted a video on her short video account about the bird's nest sold in the Simba team's live broadcast room.
She showed an open can of bird’s nest and scooped it up with a spoon, and said, "Is this bird’s nest? Isn’t it all water?" In addition, she added subtitles in the video, saying "Simba team’s “Simba’s Beautiful” live studio bought The bird’s nest is all in sugar water. Can you explain it?” Later, this video was widely reprinted and spread. Some netizens said that they bought this bird’s nest from the Simba team.
However, some netizens questioned that Zhu Lin's video was untrue, and suspected that she ate the bird's nest and left the sugar water to be photographed.
On November 6, Guangzhou Rongyu Co., Ltd., the brand of bird's nest, also made a statement on the matter, stating that the products issued this time are all qualified and genuine products, and have passed all the quality inspection procedures in compliance and legally without quality problems.
For people who maliciously edit videos, use misleading terms to distort facts and spread, or maliciously slander the company's brand products, the company will use the law to safeguard legitimate rights and goodwill.
With the increase in the number of "Tucao videos", Zhu Lin's "nightmare" began-some netizens ran to her account to comment, private messages, questioned her black Simba team, and even abused her.
She said that the online violence against her by some netizens was not only on social platforms, but also her phone number, home address and other personal information were also leaked. “My phone was blown up. Someone called and harassed her at one or two in the morning. , There are people calling, texting threats, and intimidating me. This makes me particularly anxious. I am worried that I am also worried about my family, and I am afraid to go out in hiding at home."
After sending out the clarification video
Cyber violence has not stopped
Zhu Lin said that she never thought about hacking anyone. After the incident attracted attention, the brand explained the quality of the bird's nest to her, hoping that she would take the video off the shelves or post a video for clarification.
Later, she posted a short video again to clarify, but the online violence did not stop because of this. "The Simba team said in the live broadcast that they would sue me for defamation. It is precisely because of this response that the online violence is more serious. I was recognized when I went out. He even called me'Sister Bird's Nest'."
Since then, Zhu Lin deleted the two videos she posted and deleted other videos containing personal information.
Zhu Lin told the Beiqing Daily reporter that she was not in good health at first. She bought bird's nest to eat in the hope of improving her immunity, but she did not expect that she would be subjected to online violence because of a video.
After the incident, she suspended her work and dared not go out. Apart from the impact on her life and work, her body and mind were also affected.
Response
After the quality inspection, the company where the Simba team is located said
Exaggerated publicity in live broadcast room promotion
On November 19, "Professional Counterfeit" Wang Hai issued a quality inspection report, questioning the Simba team's use of sugar water as bird's nest fans, saying that the bird's nest product of the brand involved has extremely low acid content.
The next day, Xin Youzhi’s Guangzhou Heyi E-commerce Co., Ltd. issued a statement in response that on October 25, Xin Xuan’s anchor "Shi Da Mei" promoted the product in the live broadcast room from Rong Yu’s Mingzhi online store. Does not involve any purchase and sales activities.
The company promotes products according to the product information provided by the brand, and the products have been sent for inspection as soon as the incident occurred.
On November 27, Xin Youzhi and his Guangdong Xinxuan Holding Co., Ltd. once again publicly responded that after testing, Mingzhi bird's nest products did indeed have exaggerated publicity when they were promoted in the live broadcast room. The bird's nest ingredients were less than 2 grams per bowl.
In this regard, Xin Xuan will pay in advance, recall all Mingzhi bird’s nest products sold in Xin Xuan’s live broadcast room, and assume the responsibility of returning one compensation to three. The orders involved are 57,820 orders and the sales amount is over 15.49 million yuan. A total of more than 61.98 million refunds are required. yuan.
On December 10, Zhu Lin told the Beijing Youth Daily that when she bought this bird's nest in the Simba team's live broadcast room, the anchor "Shi Damei" advertised that the product contains about 50% bird's nest.
She ate it for five or six days after receiving the goods. The situation of the bird's nest was similar to the description in the live broadcast room, but later she ate a can of sugar water, so she sent a complaint video.
"I didn't say that every can is syrup, nor did I comment on whether this bird's nest product is true or not. I just complained about it. I didn't expect that the video has been viewed nearly 20 million times, probably because it was reprinted by other marketing accounts."
Zhu Lin told the Beiqing Daily reporter that after the incident caused concern, two staff members of the Simba team came to apologize, saying that it caused her a bad shopping experience.
In response, Zhu Lin said that she would not accept this type of apology.
"I have been violent online during this period. They should give me a reasonable explanation and give me a public and formal apology."
lawyer
Leak other people's private information
Should bear legal responsibility
In addition to the apology requested by Zhu Lin, what legal responsibilities should the relevant personnel bear in the case of his personal information being leaked and subjected to cyber violence?
In this regard, a reporter from Beijing Youth Daily consulted with lawyer Chang Sha of Beijing Jingdu Law Firm.
Attorney Chang stated that the act of disseminating and disclosing the personal information of others without the consent of others constitutes an infringement of the privacy rights of others in civil law. According to the Tort Liability Law, the infringed person has the right to request the infringer to bear the tort liability. The assumption of tort liability here includes an apology, compensation for mental damage, etc.
At the same time, anyone who fabricates false remarks, fabricates facts, blatantly insults and intimidates others’ personal privacy may face detention or fines in accordance with Article 42 of the Law of the People’s Republic of China on Public Security Administration Punishments.
Zhu Lin said that at present, she intends to consult a lawyer about how to defend her rights in response to her situation of cyber violence.
Follow-up
The Simba team promised to "refund one and lose three"
Some consumers have received compensation
After the Simba team promised to return one for three, some consumers have now received compensation.
A netizen who received compensation told the Beijing Youth Daily that he bought this bird's nest in the "Shidamei" live broadcast room in mid-September this year. 10 bowls of 100g each bowl of gift boxed instant bird's nest with rock sugar for 268 yuan.
"After the Simba team said that I would return one for three, I also applied for compensation, but the brand that took the order didn't care and asked Simba to return it. Finally, the brand refunded the bird's nest that was not eaten, Simba The team indeed refunded 4 times the actual payment, and I received 1072 yuan in compensation on November 29.” In addition, according to the parameters of the flavored bird’s nest beverage products sold in the store, the manufacturer of the product is Dazhou Xinyan (Xiamen )Biological Technology Co., Ltd.
The reporter of Beiqing Daily noticed that in the above-mentioned netizen’s order, the bird’s nest was described as "Small Golden Bowl Bird’s Nest with Rock Sugar Instant Bird’s Nest", but the store’s description of the bird’s nest is "Ming Zhi Bing Sugar Instant Bowl Flavored Bird’s Nest". Drink golden swiftlet gift box".
Text/Reporter Dai Youqing
Intern Pan Chuhan
Coordinator/Jiang Shuo
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