The "One Square Meter" special program of the third season of "Reader", jointly created by the Variety Channel of the Art Program Center of China Central Radio and Television and CCTV Creation, will be broadcast on the CCTV Variety Channel at 20:30 on December 11. The CCTV integrated channel will broadcast the essence version at 22:30 on December 20.

The program will present the essence of the 72-hour slow live broadcast event that was opened simultaneously in Beijing, Wuhan and Xiamen from October 16th to 18th.

The "One Square Meter" special program initiated from the new media is an innovative program style in the all-media content matrix of the third season of "Reader", and it is also the headquarter's first small-screen live content to reverse the new attempt of large-screen TV.

At that time, the audience will feel the luminous individuals in touching stories and see kindness, hope and love.

　"One square meter" gleams into a torch, illuminating the way forward

　　From October 16th to 18th, the "Prelude" of the third season of "Reader"-"One Square Meter" Reading Pavilion 72-hour slow live broadcast of new media activities, which triggered hot discussions on the Internet and frequently appeared in hot searches.

Just like what netizens commented, "We are all light-chasers, and we will always follow "The Reader" to listen to the world and the hearts of the people" "Thanks to "The Reader", thanks to Dong Qing, you are all beautiful in the world", "Don't be afraid to walk in the night, just be afraid There is no light in my heart. "Reader" is the light that shines into life." In three days, the "one square meter" new media slow live broadcast event was broadcast on CCTV, CCTV News Client, Tencent Video, Station B and other platforms The cumulative number of live online viewers reached 15.73 million, and the number of Weibo topics read to 980 million.

　　The "One Square Meter" special program broadcast on the CCTV Variety Channel this time is more like a magazine carefully selected by the program group for the audience. It uses a way of reading aloud and documenting it from different perspectives and different aspects. Ordinary tells the most plain stories around us, expresses the simplest wishes of the public, and recites the most melodious hymns of ordinary people.

　　In the first episode, there are both elderly people and young people who have experienced the epidemic more and more; there are professional doctors who have overcome the ups and downs, and there are also inspirational girls who inherited their father’s will; Beijing’s grandma Cheng Junling’s best past is with her husband and football Regarding, she whispered in tears, recalling the days when she cheered for Guoan with her deceased wife; Guo Zihan, a female college student, gave up the postgraduate entrance examination, and in order to fulfill the wish of her deceased father Guo Jianping, she stayed on the front line of poverty alleviation where her father had worked; Department of Ophthalmology, Beijing Chaoyang Hospital Doctor Tao Yong, after encountering the violence, still chooses to believe in kindness and works hard for the light of more patients; the students of Wuhan Xueba Class were encouraged and inspired by medical workers during the new crown epidemic, and chose to go to study medicine. road……

　　In a small square meter, readers talked about their own experiences and read their lives with affection.

And the vivid characters and stories reflect the epitome of the current society.

Each subject entering the reading booth may be just a faint gleam, but when countless stars gather together, they can become a torch, illuminating this era, and illuminating our future!

　　Yan Jingming, vice chairman of the Chinese Writers Association, said at the "One Square Meter" special program watching seminar that the selection of program content was very sincere and full of true feelings.

Through the program, you can see people reading, listen to the stories behind the readers, and feel the emotions and connotations carried by the characters. This will not only purify people's hearts and heal society, but also make reading better.

The program is broadcast on TV. I believe that more viewers can feel the value and practical significance of the third season of "Reader".

　A vivid sample extending from the beginning of new media to traditional media

　　Growing up with the times, "Lang Reader" is also constantly making changes and innovations.

Since it was born three years ago, and now it is starting again, the program has continued to diversify its theme, guests, stage, and technology in addition to its consistent literary background and humanistic feelings.

As the pilot program of the third season of "Reader", "One Square Meter" relies on the Internet omni-media communication method to create a new program style through dynamic live broadcast of urban landscape, live reading, on-site interviews, and screen interaction. "Long Reader" has evolved from a TV program to a cross-media, multi-means, full-field content dissemination, and it has been upgraded to a large-scale all-media event that reads thousands of books, travels thousands of miles, and read countless people.

　　The "One Square Meter" special program started from the small screen of the new media, extended to the big screen of the TV, and transformed from one-way communication to two-way interaction. This is not only a useful attempt to deliver content from small screens to large screens and cross-media communication, but also promote media integration. Vivid sample.

　　As Chen Changfeng, Executive Vice Dean of the School of Journalism and Communication of Tsinghua University, said, "one square meter" can be understood as a node, which is the most important concept in the Internet era.

On the one hand, the node extends the relationship, and reading aloud becomes a bond for the establishment of social and emotional relationships; on the other hand, it extends the content. The public’s human affection, humanity, and human heart in the reading aloud make all kinds of content live. .

Regarding audiences as users and allowing users to participate is the core direction of Rong Communication.

　Read aloud on the ground, let the reading penetrate into the hearts of the public

　　In 2020, which is about to pass, everyone has encountered too many experiences that will be unforgettable for a lifetime.

This year, we have passed through the fog of the new crown epidemic together, and we have formed a copper wall and iron wall to stop the flood... However, when we read aloud, we collided with many life emotions, those surging spiritual forces that are endless, read this book The wisdom of life that travels through time can give us the beauty and hope of resisting the trivial and ordinary, and can allow us to gain courage and strength when the storms of life strike.

　　Because of this, the "One Square Meter" will focus more on ordinary people and daily life, focusing on social topics, and presenting the prosperity, adversity, struggle and persistence of every ordinary person through three-dimensional and rich stories. , Dreams, Expectations...The way of reading aloud shows the power and infinite possibilities of our time.

　　Yuan Xinwen, director of the Literature and Art Department of People's Daily, summarized the program from three aspects: cultural taste, literary style and topicality. Reading aloud is a life carrier with high cultural content.

Although the reading pavilion is only one square meter, it is small in terms of spreading culture and enhancing cultural confidence.

Reading with both voice and emotion, accompanied by emotional music, the program itself is pursuing and digging out the poetic and pictorial meaning of life. This is the so-called literary style; looking for people with stories, reading articles, poems and letters with stories, storytelling Deciding the topicality determines the attention and dissemination of the program.

　　General Secretary Xi Jinping once emphasized that “all innovations in literature and art come from the people directly or indirectly in the final analysis.” “All should reflect reality, observe reality, and be conducive to solving real problems and answering real problems.” Take root among the people and make literary creations worthy of the times."

　　Picking ordinary glimmers on the earth, you will surely hear the pulse of life from mountains, rivers, and seas.

This time, "Long Reader" aimed the camera at ordinary people in the north and south of the river. It stuck in the crowd, stuck in the mud, and plunged into the hearts of the public.

As the ending song of the show sings, "There is a group of people in my heart who are working hard to cultivate the fields to grow a life. I remember, always remember..."

　　The reading remains the same, the original intention remains unchanged.

On December 11, read the world with the "One Square Meter" special program of "Reader"!