Chinanews.com, Chengdu, December 7 (Tang Qian, Xiao Fenglin) The Ruyi Painting Garden in the Palace Museum, the Mogao Grottoes in the Dunhuang Research Institute...Cultural and creative products from all over the country are overwhelming.
On the 7th, the national cultural and tourism creative product development promotion activities and the first Sichuan Cultural and Creative Conference kicked off in Chengdu. There were 112 national cultural and cultural relics industry associations, more than 1,000 outstanding cultural and creative development institutions, and more than 3,000 pieces (sets) of characteristic literature Creative products appeared in Chengdu.
Digital exhibition area of Dunhuang Mogao Grottoes.
Photo by Xiao Fenglin
It is reported that the national cultural and tourism creative product development promotion activities and the first Sichuan Cultural and Creative Conference were co-hosted by the Resource Development Department of the Ministry of Culture and Tourism and the Sichuan Provincial Department of Culture and Tourism.
During the event will be held including the promotion of national cultural and tourism creative products and Sichuan cultural and creative boutiques, "Tianfu Cultural and Creative Competition", "Sichuan Cultural and Creative Market" online and offline licensing, and the release of "National Cultural and Tourism Creative Product Development" "Directory" and a series of activities such as the TOP50 list of Chinese cultural and tourism enterprise brand value, the annual meeting of Sichuan Cultural and Tourism Creative Industry Alliance, and cultural and creative exchange roadshows.
"Wandering through Time and Space of Cultural Relics" exhibition.
Photo by Xiao Fenglin
At the event site, special cultural and creative products were displayed on-site, and various cultural and creative products such as digital cultural museums, national style picture books, black technology and other cultural and creative products were full of fun, bringing together the digital display of the Palace Museum, National Museum, National Library, Dunhuang Museum and other institutions, as well as Tencent" A large number of domestic top cultural and creative technologies and products such as "Internet + Chinese Civilization" and Beijing Diting Holographic Light and Shadow.
It is reported that all exhibition halls are open to the public free of charge from the afternoon of the 7th to the 9th.
This event showcased the combination of consumption and the Internet, holographic imaging, virtual bionics, somatosensory interaction and other technologies and cultural creativity, and empowered the design, production and sales of digital and physical products.
The exhibition is divided into product categories, and 9 major exhibition categories are set up, such as tourism performing arts, travel outdoor, digital 3C, household daily use, clothing and accessories, handicrafts/souvenirs, stationery toys, food and beverage, personal care and beauty, to enrich the exhibition experience.
The scene shows the integration of creativity and technology, including classic digital cultural display projects such as "The Ocean World in the Forbidden City", "The Time and Space of Cultural Relics", and "AR Dunhuang Grottoes Reproduction". The forms include naked-eye 3D, motion capture interactive experience, VR, AR, high-definition digital Interaction etc.
On-site cultural and creative product display.
Photo by Xiao Fenglin
In the event area, the Palace Museum "moved" the famous painting "Han Xizai Night Banquet" from the Palace Museum's collection to the large ultra-high-definition digital projection screen with the help of high-precision digital collection, processing technology and visual presentation methods.
Tencent's "Internet + Chinese Civilization" Digital Experience Exhibition exhibited "Cultural Relics' Time and Space Roaming", showcasing "Qushui Culture", "Orchid Pavilion Collection Sequence Digital Image" and "King of Glory Dunhuang Flying Skin" bringing a three-dimensional, rich and new experience.
It is reported that the "Lanting Collection Preface Digital Image" uses the radar applet sensing technology, and the corresponding ancient poetry can be jumped out by touching the wine glass on the screen, creating a sense of time and space with the ancients' poetry about wine.
The products displayed at the scene are all selected and recommended by the cultural and tourism departments of various provinces (regions, cities) and Sichuan cities (prefectures), and have a certain market sales basis. They have a strong demonstration and leading role.
Visitors can directly scan the QR code to enter the e-commerce platform to purchase the products they like on site.
In addition, the e-commerce platform was also invited to set up a live broadcast room to carry the live broadcast at the exhibition site. The live broadcast was projected on the large screen at the venue to demonstrate new marketing methods.
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