The final volume of the popular manga "Kimetsu no Yaiba", which has a cumulative circulation of over 100 million and has become a social phenomenon, was released on the 4th.

Koyoharu Gotouge's manga "Kimetsu no Yaiba" is set in Japan during the Taisho era, with a demon to return his sister, whose family was killed by a demon, to a human being. In the story of going on a battle journey, animation movies based on manga have also become a hit and have become a social phenomenon.

The manga was published in "Weekly Shonen Jump" until May, and the final volume of the book, "Volume 23," was released on the 4th.

At the bookstore in Shibuya, Tokyo, a special booth was set up to collect books and related books, and with the opening at 10 am, many customers were buying works one after another.

A man in his twenties who bought it right after the store opened said, "I'm glad I finally got it. I feel regrettable that it's complete, but I'd like to see the final battle of the hero firmly." Was there.

A woman in her thirties also said, "I feel lonely. I want to read the final volume carefully."

Keita Tate of "SHIBUYA TSUTAYA" said, "It's the first time to develop the final volume on such a scale. I feel lonely that this is the end, but it is a work that fans can continue to read. I think. "

According to Shueisha, the final volume was 3.95 million copies in the first edition alone, and the cumulative circulation of books, including the electronic version, exceeded 120 million copies.

"Kimetsu no Yaiba" Economic effect 270 billion yen

The economic effect of the popular manga "Kimetsu no Yaiba", which has become a social phenomenon, is estimated to be 270 billion yen, and trial calculations have been completed.

This estimate was compiled by Toshihiro Nagahama, Chief Economist of Daiichi Seimei Keizai Kenkyusho.

According to this, the economic effect of "Kimetsu no Yaiba" is estimated to be about 270 billion yen.

Of this amount, "book sales" such as comics and novels are 85 billion yen, "movie-related" is 50 billion yen due to box office revenue of movies and eating and drinking at movie theaters, and 130 billion yen are character goods and tie-up products. It's too much.

This scale is more than double the economic effect of the popular character "Kumamon" in Kumamoto prefecture estimated by the Bank of Japan in 2013, which is about 130 billion yen, and it is unusual for one content to bring about such a large economic effect. That is.

Chief economist Nagahama said, "Of course, the work itself is attractive, but while going out is being refrained from going out due to the influence of the new coronavirus, it may be a receiver of consumption, leading to an unprecedented economic effect." I'm talking.

Record sales Comic division top monopoly

The manga "Kimetsu no Yaiba" has shown record sales over the past year and has dominated the comics category.

According to the annual ranking of books sold in Japan up to the 22nd of last month compiled by Oricon, which is examining the sales of books, the 22 volumes published so far of "Kimetsu no Yaiba" are classified by single volume in the comic section. We monopolized the 1st to 22nd places.

It also ranked first by work that summarizes the cumulative total of the series, and the estimated sales for one year is about 82.34 million copies, which is about 10 times that of the second place "Kingdom" about 8.25 million copies.

In addition, when Oricon conducted a questionnaire survey of men and women in their teens to 60s via the Internet, 1182 people, or 75.9%, of the 1558 people who answered that they "know the contents well" said "I like it very much." I answered.

Furthermore, when we asked these 1182 people about their "favorite places" in multiple answers, ▽ "story" was the most common at 76.4%, followed by ▽ "world view / era setting" at 49.3%, and ▽ "sympathize with the character". "Is 45.3%.

Expert "The compilation of shōnen manga"

The reason for the popularity of "Kimetsu no Yaiba" is that Soka University lecturer Hiroshi Morishita, who is familiar with Japanese manga works, said that it is an easy-to-understand story in which the main character defeats a bad demon for his sister. By incorporating poverty and discrimination as motives for fighting, it attracted the reader's attention as a problem that leads to the present age, and ▽ A highly actionable style using Japanese swords by characters wearing uniforms Has gained support from women as well.

On top of that, "I think that there is a culmination of Japanese shōnen manga, which is a culmination of about 20 volumes, while successfully picking up various popular culture motifs that were also seen in other popular manga. Even based on what I'm showing, there is no doubt that I will occasionally look back on "this was a good work" from now on. "

He also said, "Consumers are becoming more and more aware that manga, television, and movies are not viewed as separate works, but that they are all the same. That is why manga, anime, and movies all influence each other. The popularity may have exploded. "

And, "Although the original is over, there are various ways to make it more exciting, such as digging into the characters and making an extra edition, and after that, broadcasting the sequel on TV animation and making important scenes into a movie." He said that the popularity is expected to continue in the future.