A healthy and luxurious lifestyle in association with Christy Turlington

"Loro Piana" ... physical health that does not compromise elegance

• The brand offers tools in 3 categories of meditation, fitness and outdoor activities. ■ From source

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Sportwear is often comfortable, practical, and usually tends to take vibrant and striking cuts, colors, and touches. These pieces have to give these pieces the dynamic movement spirit that their wearers need, but the matter may differ slightly when a brand with elegant classic lines decides to create clothes And sports equipment.

When imagining an Italian brand specializing in luxury goods, with designs in a classic spirit coming from elegant Milan, mixing its expertise in the world of high fashion with the world of movement and activity, the result will inevitably be different from the usual, and this is what the brand "Loro Piana" achieved, presented by the Wellbeing Group in cooperation With famous American supermodel and philanthropic campaign founder, Christy Turlington Burns.

The group aims to bring about a change in the concept of the world of physical health by combining stylish sportswear and sporting activity in an exceptional group with practical and beautiful designs made of luxurious materials, and the group is an addition to the collection this fall, which meets the needs of customers who want to enjoy the same exceptional level of quality and comfort While sporting without compromising style, while at the same time experiencing the soft cashmere texture the brand is known for.

And chose «Loro Piana» cooperation with Christy Turlington Burns, as one of the most famous figures in the world in the field of encouraging sports and the practice of a healthy lifestyle.

The brand also offers a set of tools consisting of three categories: meditation activities, fitness, outdoor activities and camping, adding its own touch in the world of "lifestyle", and merely blending the concept of flexibility and practicality, and between high-level elegance.

The three groups may be the perfect choice for those interested in their classic looks, and for those who find that sports time is not necessarily a time that lacks complete elegance and is not a time to appear in complete elegance, and sports equipment does not necessarily have a repetitive or usual appearance, but it can also appear pieces. High-end that transforms meditation or fitness time into another level reserved for the elite eager to look at any time.

Since its inception six generations ago, “Loro Piana” has been keen to work on high-quality raw materials, and to transform the most monotonous pieces of clothing into other vibrant and luxurious ones, presenting designs that reflect high skill in implementation, but the brand has finally preferred to face a challenge Of another kind, by creating modern pieces out of the ordinary for lovers of luxury, without compromising the standards of sophistication and elegance that have always been associated with them.

Meditation equipment

The experience of meditation, and the sports associated with it, can be transformed into an experience on a different level, through the last group, which consists of a soft and padded mat made of cashmere with "Cashmere Storm System" technology, and features details that give it a distinctive touch, such as the hand stitched leather border and the removable pillow Removable and designed in the shape of a half moon.

To this mat are joined by anti-slip cashmere socks and a water bottle holder that is also made with the same technique, and all of these pieces come in a stylish functional bag made of cotton canvas with zig-zag patterns.

Fitness equipment

Designed for those who prefer exercising from home in an atmosphere of privacy, the fitness kit combines practicality with comfort and sophistication standards.

This set includes a training ball upholstered in soft, lined cashmere with leather handles, attractive metal details, and an adjustable length leather jump rope, with padded grips coated with the previous technique, and the set also includes weights (1 kg and 2 kg) of satin-touched metal with lined cashmere handles Chevron pattern, leather hem, a cotton towel with jacquard, in addition to a water bottle holder made in the technique of "Cashmere Storm System" as well, with metal details and leather hem.

in the fresh air

Camping can turn into a very special experience, with the new collection, which consists of a sleeping bag made of microfiber to protect against wind and humidity, and from «baby cashmere» to ensure a soft, warm material.

The group included an eye mask made of "baby cashmere" from the inside, in addition to a practical heat preserving bottle made of "neoprene" and the same technology with a leather shoulder strap.

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The group aims to bring about a change in the perception of the world of physical health.

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