"Who makes you live each day as if it were your last?" Death, Quique San Francisco and the gift of living, Campofrío's tribute

"Who makes you live each day as if it were your last? I had to lock you up so that you could meet your children again. It was already playing. And even so, you don't dare to name me ..."

becomes the death, as is, in the expected

announcement

of

.

A death that nobody wants to see, but that is there, that pushes us, that leads us, that makes us, in short ... live.

A hymn to life and a tribute "to those who left" in this difficult year are the messages that the

company

launches in its traditional Christmas advertisement, which is led by

and

, among others, and directed by

and

.

"Through this character, we want to highlight the need to appreciate day-to-day things

. Because when we see death up close, it is already too late to live everything we wanted to have lived, to enjoy the authenticity that we have around us ", explains Javier Portillo, Marketing Director of

.

In a year as complex as the one we are living through,

campaign

tries to

what worries Spaniards in order, from optimism, to make us reflect.

"We want to remember how important it is to live every minute: Know How to Enjoy every moment no matter how small," says Portillo.

After closing the doors of the theater where he performs,

begins a walk through the streets of Madrid to end in the majesty of the top of Montserrat (Barcelona) from where he has a conversation with sports commentator Michael Robinson, who from the sky represents to whom this year they left us their passion for life as a legacy.

On his journey,

delves into those moments that, although simple, are charged with strong feelings such as the conversation between a father and a son, a gathering of friends around a table or a simple basketball game.

All this, from the perspective of death, whose numerous meanings

tries to explain

to the English musician

.

The walk through

stops at the Congress of Deputies where

proposes a unique vote capable of agreeing all political groups and, of course, health workers, great heroes of the year 2020 who from the doors of a health center endorse the plebiscite.

The actors

and

, and

'Marathon Man' complete the cast of this story where the figure of the charismatic actress

, the only character capable of having a face-to-face conversation with Quique to remind us,

takes on special relevance

" how important it is to enjoy life. "

According to the criteria of The Trust Project

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