Say "no" to harassing telemarketing

  "I received three calls in the morning, two selling houses and one selling cars." "The baby was just born, and the calls to sell milk powder and diapers followed..." Many consumers have been harassed by this kind of telemarketing. Too much trouble.

  There are two reasons why telemarketing is so popular that it is so frequent that people can't hide it: First, technology continues to improve.

Since the call center was introduced into the Chinese market in 1995, telemarketing technology has also been iterated, and AI smart phones have appeared on the "express" of artificial intelligence.

Compared with manual telemarketers, AI smart phones are more efficient and customers are more accurate.

Second, personal information leaked seriously.

In recent years, there have been cases of divulging customer information by property companies, express companies, banks and other institutions. Some mobile apps have also over-collected personal information.

This information is constantly being sold on gray channels, which facilitates some companies to engage in telemarketing.

  Compared with traditional models such as department store supermarkets, TV sales, and online sales, telemarketing has the characteristics of low cost and good results. The enterprise invests less, gains more users, and it is also convenient to manage the workload of employees.

However, too frequent telemarketing has given consumers quite a headache: firstly, it disturbs the normal pace of work and life; secondly, it occupies communication channels, making some important calls inaccessible; thirdly, the products and services promoted are not. For my own needs, answering these harassing calls took up precious time.

According to the telecommunications service quality notice issued by the Ministry of Industry and Information Technology in the second quarter of this year, in the second quarter of this year, the 12321 Network Badge and Spam Reporting Center accepted 166,170 complaints from users about harassing calls, a 66.1% increase from the previous quarter.

  To control the increasing harassment of telemarketing, we need to work in many ways.

  First, we must maintain a high-pressure situation.

Prior to this, 13 departments including the Ministry of Industry and Information Technology had issued the "Special Action Plan for the Comprehensive Rectification of Harassed Telephone Calls", and carried out a special campaign for the comprehensive rectification of harassed calls nationwide, and achieved positive results.

Relevant telecom operators have also taken measures such as shutting down the illegal SMS calls and severely punishing the enterprises involved.

However, some small businesses still use harassing software and devices such as "call to death" on the Internet, and use Internet calling technology to "fire one shot and change one number" to avoid supervision.

In this regard, basic telecommunications companies must continue to strengthen the construction of supporting technical systems for intercepting harassing calls, using cloud computing, big data and other technical means to strengthen the construction of data sharing capabilities, and improve the ability to identify and intercept harassing calls.

  Second, we must step up efforts to crack down on the leakage of personal information.

Penalties should be increased for institutions and individuals that leak or illegally trade personal information.

Special governance should also be carried out for issues such as APP's illegal collection of personal information and infringement of user rights.

  Relevant enterprises should also strengthen self-discipline.

Enterprises with telephone call centers must fully regulate their operating qualifications, self-operation and outsourcing businesses.

Enterprises that carry out commercial marketing outbound calls shall obtain the consent of users, establish a user whitelist and retain relevant basis materials, regulate the outbound call time period, behavior, etc., and shall not affect the normal life of users.

In key areas such as finance, real estate intermediary, automobile sales, education and training, leading companies must set an example, and ultimately win customers through their professional service and brand reputation.

For example, Beijing Lianjia recently made the promise of "telemarketing, pay for one hundred perturbation", completely banning its brokers' telemarketing activities without the client's permission.

This is a good start. I hope more brand companies can actively follow up and say "no" to harassment telephone marketing.

  Liang Rui