Changes in behavior, tendencies, and needs

Taste of fashion after the pandemic ... special and smart features

• The home isolation period changed a lot of consumer behaviors.

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With the close of the end of the year, with all its events and challenges, on top of which is "Covid-19" that the whole world faced, and what societies faced in terms of having to live in long and unexpected social isolation, it was natural for many of the characteristics and behaviors of individuals to change, up to their tendencies and taste, Not only did daily habits change, but the influence on fashion was also evident.

The style of fashion after "the new Corona" is completely different from what it was before, and this is confirmed by a group of workers in the field of fashion in the Emirates, in addition to a group of readers of "Emirates Today", who said that simplicity, remoteness and tendency to practical, were the main qualities. Which defines the everyday look, and as a natural result this general taste tendency has affected everyday makeup and overall looks.

simplicity

Emirati fashion designer, Faryal Al Bastaki, says that the period of home isolation and the interruption of the abandonment of many behaviors that were constant and necessary, "made us rethink and calculations in many life matters, including fashion," noting that with the gradual return of life, and the start Return to work «I decided to present to women a new style of fashion, stemming from what I personally needed. For example, visits that used to gather large numbers of family members differed to visits to first-degree relatives, which means that I need to acquire softer clothes And comfort, and I also decided to offer clothes that are financially accessible to everyone, ”explaining that her latest collection, with simple and soft lines, which differs from what she previously offered,“ has met with great success and success. ”

Smart cut

The Emirati fashion designer, Amal Murad, said that the lack of occasions, and their being limited to close ones only, “made women prefer to adopt the elegant and simple appearance, which they can replicate, as customers have become more aware of the economic aspect, and they want to buy flexible and smart pieces, and they tend to buy a piece. Clothes that can fit more than one event, such as a party, an evening out or dinner, and the pieces that can be repeated ». Murad also noticed that customers have become more keen to" make thoughtful and smart orders, not random or hasty. "

Cuts

The fashion designer, Hind Al-Hashemi, who introduces through her brand "Hind Al-Hashemi" fashion for events, said that with the start of the period of the national sterilization program, and the cessation of events and gatherings, "the demand for dresses has completely stopped, and the demand for home clothes, from Jalabiyas and comfortable dresses, has begun."

Al-Hashemi noted that fashion choices have changed even after life has returned to normal, and the demand tends only to soft, inexpensive designs, noting that the matter not only depends on the quality of the fashion, but also the quantity. “The desire to buy is no longer as voracious as it was before, and the tendency to Discounts and discounts are becoming more noticeable. ”

volunteering

Maliha Al-Obaidly from Abu Dhabi, who worked as a volunteer within the first line of defense during the first three months of the outbreak of the new Corona virus, changed her choices of clothes to match the long working hours and shifts, and to be flexible in the first place, and says: “For example, the stories have completely changed The gowns that I wear to be practical, and the lengths have changed to be suitable for sports shoes, in addition to the materials that were deliberately designed to be of a quality that does not subject to wrinkling, while always making sure that there are enough pockets in which I put my needs, including a phone, sterilizer, and others, ”indicating that“ makeup It also turned into a quieter version with long-term types, so comfort was the most important characteristic of my appearance. ”

gathering

(Umm Butti), an employee from Abu Dhabi, said that the isolation and lack of gatherings in the previous period, and refraining from visiting, had the greatest impact on changing the general taste of fashion. “The need to acquire evening dresses for parties or celebrations has ceased to exist, due to the absence of these events, and the main focus has become On cutting practical clothes suitable for work only, "noting that" despite this, there is a tendency to add an elegant touch to the masks, there are those who prefer to coordinate the colors of the masks with clothes, which is one of the things that did not exist previously. "

No makeup

Amina Ahmed, a life coach from Abu Dhabi, says that she has always preferred simple and low-cost fashion, "but now I am more inclined to wear sports shoes, which means shorter gowns," explaining that isolation could, in turn, affect her tendency to wear makeup, "I often I tend to prefer light and simple makeup, but during this period I completely moved away from it, which positively affected my skin, and became more comfortable and fresh. ”Indicating that the positive impact affected the economic side as well,“ makeup is no longer on the spending budget list. ”

"online"

The co-founder of the Boksha e-commerce platform, Yahya Muhammad Saleh, which is the platform specialized in displaying and selling the innovations and designs of Emirati and Gulf fashion designers, said that “by monitoring the activities and data of the platform, a very large change has been observed in the buying behavior and the types of required fashions. Which forced many designers who deal with the platform, to change their designs to simple ones, ”explaining that“ the tendency to simplicity was not based on taste only, but on the ease of implementation by designers, because complex designs need more work and specialized manpower, And more materials you need per piece, which was not available in the previous months ».

Simplicity, sophistication and pragmatism are the features of the current stage.

Not only did daily habits change, but the effect on fashion was evident.

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