China News Service, Chengdu, November 27th (Reporter Xing Chong) From the successful hosting of the 18th World Police and Fireman Games to being selected for the first World Marathon Grand Slam candidate event, from the successful bid for the 31st University Games to the World Table Tennis Championships A series of international competitions such as the Asian Cup of Men's Football, the World Games and so on have landed one after another. Chengdu, a city that has been awarded "China's Happiest" for many years, is quietly gaining influence in global competitions.
According to the survey, Chengdu has jumped to 28th in the list of cities with influence on global events, and the index of international sports events ranks second in the country.
From the 26th to the 27th, the 2020 World Competition City Development Conference sponsored by the Chengdu Municipal People's Government and the Chengdu Universiade Executive Committee was held in Chengdu. Chengdu is more "confident" and "assuming" on the road to building a world-famous event city.
Strive for comprehensive benefits based on riding the wind and breaking the waves
With the help of a series of events, the sports industry in Chengdu is advancing in the wind and waves.
Take a set of data as an example. In 2015, Chengdu’s sports industry revenue was 39.224 billion yuan. In 2019, the total scale of Chengdu’s sports industry reached 73.26 billion yuan. The added value of the sports industry was about 25.87 billion yuan. The added value of the sports industry accounted for 1.52% of the city’s GDP. The sports industry is heading towards the fast lane of steady, rapid and high-quality development.
Images provided by Chengdu Universiade related peripheral products conference
Yu Zaiqing, Vice Chairman of the International Olympic Committee and Vice Chairman of the Chinese Olympic Committee, is also the director of the Expert Advisory Committee of the Chengdu Universiade. In the keynote speech of the conference, he believes that Chengdu has a lofty vision and a clear path to build a world-famous event city. A number of international sports events have achieved certain results.
Yu Zaiqing has rich experience in the field of world sports and has high hopes for Chengdu to host world events.
Taking advantage of the opportunity of this conference, Yu Zaiqing also put forward higher hopes: hope that Chengdu can obtain economic benefits through marketing events on the basis of successfully hosting the events, and make greater achievements in economic, cultural and spiritual civilization.
"Chengdu is the first to build a world-famous city for sports events," said Bao Mingxiao, an expert on special allowances from the State Council and dean of the China Sports Policy Research Institute of Beijing Sport University.
He believes that in order to truly build a famous event city, it is necessary to improve the event system of the international event capital, create a vibrant urban public sports space, and promote the integration of sports, culture, business and agriculture while promoting the construction of sports scenes and digitalization. development of.
Photo provided by Yu Zaiqing, Vice Chairman of the International Olympic Committee and Vice Chairman of the Chinese Olympic Committee
How can sports events better integrate into the city and develop interactively with the city?
Huang Haiyan, deputy dean of the Institute of Science of Shanghai Sport University, believes that the first step is to change the concept of sports event development, strengthen the planning and selection of sports events, and at the same time innovate the event management model, follow the development law of brand events, and shape the influence of events. We must also pay attention to event evaluation and promotion, which is an indispensable link and important factor in the creation of brand sports events.
To build a world-famous event city, a broader vision is needed.
Lin Xianpeng, director of the Sports Industry Research Center of Beijing Sport University, suggested that Chengdu should make a top-level design to build a world-famous event city, positioning Chengdu and surrounding counties and satellite cities, focusing on the Chengdu-Chongqing urban agglomeration and the Yangtze River Economic Belt.
"For example, you can use Dong'an Lake Sports Park to build an urban commercial complex, create a famous sports city with balanced development of summer and winter events, and promote the construction of sports theme parks."
List of opportunities for nesting and attracting phoenix releases construction vitality
Looking to the future, Chengdu will not only “build a nest to attract the phoenix” and “build a nest”, provide global investors, enterprises and talents with the entrance and opportunity to develop sports through “bringing in” and “going out”. The "List of Opportunities for the Construction of World Famous Cities" released for the first time is a major move.
The list of opportunities for world-famous event cities released this time includes five categories: event cooperation, sports consumption scene construction, cultural, tourism and sports integration, project investment and financing construction, products and services, and a total of 141 specific cooperation projects, of which the first type of event activities There are 37 cooperative projects, 53 construction and operation projects of the second type of sports consumption scene (venues), 17 of the third type of cultural, business, travel and sports integration projects, 8 of the fourth type of investment and financing construction, and the fifth type of products and services 26 category projects.
Pictures provided by the conference
Specifically, the first type of 37 types of event cooperation projects include Chengdu Marathon, China Tennis Tour and other well-known domestic and foreign events, and the second type of 53 sports consumption scenes (venues) construction and operation projects include Phoenix Mountain Sports Park, high-tech Projects under construction such as the sports center project, completed projects such as Jinjiang River Beach Park and other projects to be constructed.
From "what do we want" to "what do we have, what else do we need", according to Wang Pingjiang, deputy mayor of the Chengdu Municipal People's Government, this list is a manifestation of Chengdu's active change in sports development concepts and the initiative to go global.
Eric Senchao, Secretary-General and CEO of International Sports Federation, addressed the conference.
He said that although the world is still facing the uncertainty of the new crown pneumonia epidemic, Chengdu has shown great perseverance and hard work in the preparations for the Universiade.
"Next year's Universiade will be an excellent opportunity for Chengdu to show the world that it is an important event city. The world's attention will focus on Chengdu, which will greatly help Chengdu build a world-famous event city." (End)