States General on Communication, for a "more virtuous society"

The first States General of Communication will be held online on November 27, 2020 -

The very first edition of the Etats Généraux de la Communication is being held this Friday, from 10:30 am to 12:30 pm.

What is it about ?

The event was imagined by communication players such as the Union des Marques, the Association of Communication Consulting Agencies and the Union of Media Buying Consulting Companies.

This a priori very

, is actually open to everyone (just register).

Brands, advertisers and media will be invited to reflect on the exciting theme of this first edition: “For more responsible consumption and a more virtuous society.

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Marie Drucker on a platter

Shot on the set of France 5

, the show will last two hours, from 10:30 a.m. to 12:30 p.m., will be hosted by Marie Drucker, who has not been a presenter for a few years, but will spare no efforts to make the exchanges fruitful (and therefore virtuous).

The initiators of these States General thus hope to create a time for dialogue and consultation between actors, usually competitors, but also with experts and representatives of civil society.

Mercedes Erra, president of the Communication Sector, who is piloting the event, explains that “the will of the States General of Communication is to be inclusive and to be part of an approach combining economic, societal and citizenship considerations with ambition to answer the question: what positive contribution should the communications industry make to the transition taking place in our consumption patterns?

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