The UAE has an integrated system suitable for attracting talented people

A Saudi-Emirati partnership to develop electronic games from the local culture

• The Minister of Culture and Youth and the country's ambassador to Saudi Arabia attended the signing of the agreement.

  From the source

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The Minister of Culture and Youth, Noura bint Muhammad Al-Kaabi, said, "The games industry has become one of the emerging creative industries that contribute to pumping more investments into the economies of countries, as they are sustainable industries with promising potentials and are growing at an accelerated pace year after year."

While attending the signing of an agreement between the Saudi company Boss Bunny Games, which is based in the UAE, and the Emirati production studio "Lamtara", to develop and publish a set of electronic games inspired by the work of "Lamtara", Al Kaabi added that "the UAE and Saudi Arabia possess a wealth of creative young talents. Which will add a lot to the field of electronic games industry, and this partnership will open up horizons for talented people that take their hand to the art of innovation, production and design, and enable them in the future to establish their own businesses in an attractive business environment.

The Minister of Culture and Youth emphasized that "the UAE has an integrated system, a legislative environment, and appropriate incentives to attract talented people, companies, and major players in the games industry, to launch their creative projects from the Emirates."

For his part, Sheikh Shakhbout bin Nahyan Al Nahyan, the country's ambassador to the Kingdom of Saudi Arabia, affirmed that the Kingdom and the UAE “constitute an exceptional model in building strong economic partnerships in various sectors,” praising the efforts made to sign this partnership, which came as a culmination of common interest in creative industries and in The field of the games industry, and I consider it an inspiring and stimulating step for creators in Saudi Arabia, the UAE and the region, as this partnership carries a competitive advantage to transfer the local culture to the world through national arms and innovative ways.

In the context, Aziza Al-Ahmadi, Chair of the Board of Directors and Founder of Studio Boss Bunny, said: “Through this partnership we wanted to be part of the efforts to translate the vision of leadership in the Kingdom of Saudi Arabia and the United Arab Emirates into a digital economy in which the younger generation is the driving force to support the national economy. For the two countries, and to compete globally, while meeting the needs of the modern lifestyle, of which electronic games are an important part.

She added: “This cooperation is considered a major turning point for the games industry in the region and a platform for its global launch by combining the creativity of (Lumtray) in creating worlds and characters and Boss Bunny’s global capabilities in developing and disseminating electronic games.

In the coming months, we intend to prepare studies to establish an integrated training center for the games industry, so that it will attract talent from universities in the region to hone their skills and talents, and provide them with training and development to help them engage in the labor market in the gaming industry, and this new industry will provide a large number of job opportunities as an integrated chain linked to each other. ».

The founder and CEO of Lammara, Mohamed Saeed Hareb, said: “Lammara's mission is to create and tell inspiring magical stories, with innovative production and different designs, and we are happy with this partnership with a global developer from the region, to bring our local personalities and our heritage to the world.”

Lammara's other works include the “Freej” series, the 3D educational series “Siraj”, the “Mandoos” series, which is the only children's series in the UAE devoted to the UAE heritage, the cartoon competition program “The Book of Mysteries”, and many other programs.

Home of the gaming community

According to recent studies, the MENA region is home to the most active gaming community in the world, with a growth rate of 25% year-on-year, compared to

By 13.9% in Latin America, 9.2% in Asia and the Pacific, 4% in North America and 4.8% in Western Europe.

The size of the games market in the Middle East and North Africa is set to triple to reach $ 4.4 billion by 2022, with gaming revenues in the GCC countries reaching $ 1.5 billion in 2018.

About 30% of the population of the GCC countries play electronic games, and players between the ages of 18 and 24 spend an average of eight hours per week on gaming consoles.

Noura Al Kaabi:

"The UAE and Saudi Arabia possess a wealth of creative young talents that will add a lot to the electronic games industry."

Dear Al Ahmadi:

"We aim to translate the vision of the two countries' leadership in the transition to a digital economy, and to capture a significant share of the electronic games market."

Muhammad Saeed Hareb:

"The partnership contributes to communicating our personalities to the world and a larger audience, through smart device games."

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