"Beaujolais" lifted "at home" High-priced wine enriched November 19th, 12:30
The sale of Beaujolais Nouveau, a new French wine, has been lifted on the 19th.
A special sales floor was set up at a department store in Hiroshima City, and visitors were immediately buying it.
Beaujolais Nouveau, which is made from grapes harvested that year in the Beaujolais district of France, has a ban date set on the third Thursday of November every year, and a special sales floor has been set up at the department store in Naka-ku, Hiroshima City from the 19th. It was.
There are 40 types of Beaujolais nouveau in the sales floor, and bottles of wine from around 2000 yen to 6000 yen are sold.
At this store, customers tasted and selected their favorite products every year, but this time they stopped tasting to prevent infection with the new coronavirus, and the person in charge at the sales floor visited the features of the products. I was explaining to the customer.
According to the store, this means that more people will spend their time at home refraining from eating out, expecting that expensive wines will be preferred, and expanding the lineup of relatively expensive products.
The man who bought the wine said, "I was waiting for this day. I am looking forward to drinking with my friends at home through the web."
A person in charge at the Sogo Hiroshima store said, "This is a low-yield but concentrated grape. I would like to explain it carefully so that people can buy it."