[Well-off China] "Fruit Farmer Sister Zheng" live studio "fire" in Aksu, Xinjiang
[Explanation] At present, the "Bingtang Heart" apples in Aksu, Xinjiang usher in a bumper harvest.
From the traditional sales model to live delivery of goods, Aksu's "Bingtang Heart" Apple sales channels have also ushered in new changes and developments.
Recently, in an orchard of the Administrative Committee of Hongqipo District, Aksu City, fruit farmer Zheng Dongjuan led netizens to watch the apple picking and packing scene, while interacting with fans in the live broadcast room, answering various questions and taking orders. He was very busy. Care.
[Concurrent] Zheng Dongjuan, a fruit farmer in Aksu, Xinjiang
It is said that Aksu’s apples are sweet, how sweet are they?
Today I will cut one to see...
[Explanation] Zheng Dongjuan, 43, has been growing apples in Aksu for 16 years.
She told reporters that before the fruit merchants were waiting to receive the goods in the orchard, the price was cheap and the economic benefit was low.
She started to start live broadcasting last year, and now she is the "Sister Zheng of Xinjiang Fruit Farmer" with 17,000 followers.
[Concurrent] Zheng Dongjuan, a fruit farmer in Aksu, Xinjiang
This kind of sales efficiency is high, the intermediate links are omitted, the economic benefits are also increased a lot, and customers can also eat affordable and authentic Xinjiang Aksu Rock Sugar Apples.
[Commentary] The reporter saw that most of her live broadcast content was mainly Aksu’s apples, apricots, walnuts and other characteristic agricultural products. By showing the planting, management, growth environment of agricultural products and the daily life and labor of a fruit farmer, it attracted many netizens. Like follow.
[Concurrent] Zheng Dongjuan, a fruit farmer in Aksu, Xinjiang
There are many orders every day.
During the day, we pick, pack, and broadcast live in the orchard. Only when it gets dark at night will we have time to ship.
Since last year, we have sold about 100 tons of apples through this webcast.
The income is more than 500,000.
[Explanation] Shaanxi fruit merchant Ku Penghui learned about the "Bingtang Heart" apples of Aksu, Xinjiang through Zheng Dongjuan's live broadcast, and came here to buy the apples of this "Internet celebrity sister".
[Concurrent] Shaanxi Fruit Merchant Ku Penghui
I contacted her after watching Sister Zheng’s live broadcast. I felt that the quality of her apples was quite good. The Aksu Bingtang Heart Apple was also well-known, so I commissioned her to purchase 500 tons this year. If the sales are good, we will pre-order and purchase 1,000 next year. Ton.
[Explanation] It is understood that during the "Double Eleven" period, Aksu City achieved 56.6 million yuan in online retail sales of agricultural products, a year-on-year increase of 32.24%. In the industry, fruit achieved online retail sales of 29.55 million yuan, which accounted for up to 52.21%.
Zhao Yamin Cheng Lei Chai Meiling reports from Aksu, Xinjiang
Editor in charge: [Wang Kai]