Chinanews.com, Guangzhou, November 16th. Title: Cao Xue: Created tens of thousands of sketches for the Beijing Winter Olympics mascot "Bingdun Dun"
Author Wang Jian
"Although Guangzhou generally does not snow in winter, it can inspire our imagination of ice and snow sports." Cao Xue, designer of "Bingdun Dun", the mascot of the Beijing Winter Olympics in 2022, recently participated in the "Nansha Cruise Homeport Cup" Youth Culture and Art in Guangzhou. In the design competition-the theme exchange meeting of art masters, the creation process of the Guangzhou City LOGO and the mascot of the 2022 Beijing Winter Olympics "Bingdun Dun" was shared.
At the exchange meeting, Cao Xue described her complex with the Greater Bay Area and shared with actual design cases; in addition, she recalled the creation process of the Guangzhou City LOGO and the mascot of the 2022 Beijing Winter Olympics "Bingdun Dun".
"This LOGO is composed of the two characters'Guangzhou' into the graphics of Guangzhou's new landmark, Guangzhou Tower. It has strong recognizability and modern aesthetics." Cao Xue introduced that the LOGO design was selected from 7 plans after repeated deliberation and demonstration; In the city image of Guangzhou, the curve on the left of its logo has four colors.
Green represents spring, rose red represents summer, orange yellow represents autumn, and blue represents winter.
The scene of the exchange meeting.
Photo by Chen Jimin
“At that time, in order to modify the design of the Beijing Winter Olympics mascot, we sometimes had to go back and forth from Guangzhou to Beijing twice in one day.” Speaking of the design of the 2020 Beijing Winter Olympics mascot "Bingdundun", Cao Xue said it was A very special experience, from deciding to participate in the Beijing Winter Olympics mascot solicitation competition to winning the final selection, the Guangmei design team led by him was under tremendous creative pressure.
“In one year, we have created more than 500 cartoon images, drawn tens of thousands of sketches, and the total amount of 3D renderings exceeds 100G.” Cao Xue told reporters that the team led by him is composed of 14 people. It is composed of teachers and graduate students of Guangzhou Academy of Fine Arts.
"This'annual election' has attracted worldwide attention. The Winter Olympics Organizing Committee has received more than 6,000 design submissions from all over the world. Although we are not fully confident that we will become a lucky 1/6,000, we are still insisting. This part is heartfelt. Part of the dream is the love and pursuit of design art." Cao Xue said.
"When I saw that during the float parade celebrating the 70th anniversary of the founding of the People's Republic of China, Bingdun Dun climbed onto the phalanx of the'Sports Powerful Nation' and took the float through Tiananmen Square. I felt that the previous effort was too worthwhile. Cao Xue couldn't help showing pride and pride.
Cao Xue believes that design has only the present tense, no past tense, and no real future tense.
Everyone can only live in the "now", no one can answer the questions of the future well.
Design should "live" in the present, and so is life.
As the chairman of the jury of this "Nansha Cruise Homeport Cup" Youth Culture and Art Design Competition, Cao Xue's design thinking and exploration has brought enlightening artistic thoughts to the art college students on the scene.
"As a design student, after listening to Teacher Cao’s lecture, I found a new direction for my graduation design." Student Li from Guangzhou Academy of Fine Arts said that she had been worrying about the topic of graduation design before, and now she thinks Return the design to life and complete the graduation project in combination with daily life scenarios.
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