With the participation of Emirati names in fashion design and a course from "SMOD Dubai"

"Your Abaya Style" ... a competition to support emerging fashion designers

  • The campaign "Your Style Your Style", with the participation of a group of leading Emirati names in the fashion world.

    Emirates today

  • Amal Murad: «Instructions, tips and keys to inspiration will be presented to the group that will design the gowns for the competition».

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There are many ways in which innovation and creativity can be supported, and in the world of fashion, there are many names that find in this an opportunity to search for new shiny names with the aim of taking their hand from the domain of talent, to knowledge, experience and experience.

With the aim of displaying the best talent and encouraging emerging designers to display their creativity in the world of abaya, the competition and campaign of "Your Style Your Style" has finally been launched, in which a group of leading Emirati names in the world of fashion, design and influencers will participate. Whether through the competition and the presentation of abaya designs, or by coordinating the appearance, and participating through social media platforms.

The campaign aims to showcase talent in the world of fashion and design, and to support and encourage emerging designers to display their creativity and ideas in designing modern abayas by submitting designs drawings, and gaining opportunities to win a grant in professional design, through online design training programs with certified experience certificates provided by French Fashion Institute "ESMOD Dubai", and contestants interested in fashion and styling will have opportunities to win prizes and many other rewards.

Important opportunity

Emirati fashion designer Amal Murad, a jury member and partner in the "Abaya Style Style" campaign and competition, said that such campaigns "help to create important opportunities for those interested in the design field, and are an innovative way to support and empower women and launch the new product," noting that an interview will be made. Participants, with their work and designs, will then meet with them through the "Zoom" platform, and select the candidate group that will move to the second phase of the competition. Instructions, tips and keys for inspiration will be presented to this group, which will then design the gowns for the competition. “We will continue to interview and follow up the participants through sessions. Individual, via video communication, to follow up on the progress of the competition and provide them with training and advice.

The role of influencers on social media is also to provide a platform to reach all emerging talents in the world of design and to coordinate the appearance as well, and to share tips and secrets of coordinating the looks of elegant gowns, and inviting them to participate in the campaign.

Core value

Vice President of Henkel Middle East and Turkey, Ahmed Nasser, said: “Our vision is rooted in continuing to support and empower women, as they are the core value that Persil Abaya Shampoo has always adhered to,” indicating that the goal “is to identify the distinguished talents in the region. Encouraging them to explore their creativity and move forward with their career to become pioneers in the field of designing gowns. ”He added,“ With the continuous development witnessed by the Abaya fashion industry and the interesting potential that we see in women from the Gulf Cooperation Council countries, the initiative (Abaya Stylek) will be the appropriate platform to provide the necessary support in Refining the skills of emerging designers and helping them take the first step towards a professional design career.

Sharing

To join the "Abaya Style Your Style" campaign and to see all the details, those interested in participating in the competition will have to register via the website and go through an enjoyable educational experience that ends with a set of rewards and prizes.

Participants also have the opportunity to learn the most important practical advice for taking care of gowns, and the importance of using a specialized detergent to ensure perfect care. They can also participate in distinctive activities and have exciting opportunities to interact with fashion influencers on social media through their large-scale platforms in the region, through which they will participate. Their experiences and advice.

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