How difficult is it for sports variety shows to "out of the circle"?

  Yangcheng Evening News reporter Gong Weifeng

  On November 7, the "2020 Super Penguin Red and Blue War" was held at the Guangzhou Gymnasium.

After the competition, the blue energy team led by stars such as Li Chen and Zhang Yuan defeated the Red Force team led by stars such as Li Wenhan and Wang Hedi 67 to 63 and won the championship of this year.

  This year, many sports variety shows have met with the audience: "Summer Surf Shop", "Sports Boy" and "Here!"

It's Hip-hop 3", "Supernova Games 3", "Super Penguin League" and "This!"

It's Slam Dunk 3"...Many of the topics of the show have been on the hot search list of Weibo, but it is difficult to arouse national popularity.

Can the problem of "difficult to get out of the circle" in sports variety shows be solved?

  A Arena: A collision between basketball and entertainment

  This year is the fifth year of the Super Penguin Red and Blue War. The theme is "Respectfully, Those Who Come on the Field".

Star players such as Li Chen, Li Wenhan, Wang Hedi, Ma Jia and representatives of the four major basketball tournaments contributed to the wonderful duel.

At the same time, the joining of famous basketball players such as Wang Fei, Zheng Wu, Li Qun, Hard Candy Girl 303, and the Southern Medical University aided Hubei anti-epidemic team also made the tournament more attractive.

It is quite meaningful that Zheng Wu and Li Qun led the Southern Medical University’s aid team to fight the epidemic in Hubei Province in the 3V3 charity match.

After the game, meritorious coach Wang Fei presented a special jersey to the anti-epidemic heroes.

  In the red and blue battles of previous years, many star players left bright moments: in 2016, Sun Yang and Wu Yifan led the stars to cut double-doubles; in 2017, Guo Ailun and Su Xing paid tribute to Iverson; in 2018, Abdul Saramu Contributed to the buzzer lore; in 2019, Manu Ginobili and Tony Parker reunited... This year’s game, the star player team of the Super Penguin League continues to grow, and nearly 200 stars have joined the game. The ranks of entertainment cross-border events.

  "Super Penguin League" can be called a variety show that combines sports and entertainment.

In the direction of sports, the basketball game lasted for one day, which made basketball fans addicted: this year's Red and Blue battle scene showed the power of amateur players for the first time, consisting of NBA 3X, JUMP 10, 3V3 Golden League, and passersby kings. In the afternoon, the four teams started a 3V3 battle.

The championship battle of "2020 Super Penguin League Super: 3 Star Arena" also started.

That night, the red and blue wars involving entertainment stars pushed the entire program to a high point.

  In the direction of entertainment, the topic of "Super Penguin League" appeared on the hot search list.

Wang Hedi vented his anger at the referee because he was dissatisfied with the referee's decision to block the foul during the game.

After being whistled for a technical foul, Wang Hedi insulted the referee, took off his basketball uniform and walked out of the court, and kicked the trash can with his foot.

This behavior aroused public attention. Subsequently, Wang Hedi apologized on Weibo: “As an adult, he made the mistake of not controlling his temper. I apologize to the program crew and brothers...” However, he also resolutely said: “ Many irresponsible penalties have affected the direction of the game and destroyed my three-year persistence."

  Because of "Creation Camp 2020", the hard candy girls 303 brought sweet moments to the show.

They not only contributed singing and dancing performances, but also watched the game throughout to cheer for the players.

In an interview with a reporter from the Yangcheng Evening News, they were asked if they had any favorite brothers on the basketball court. They said: "Girls still love to watch girls. We all stare at the cheerleaders." The interaction with Zhang Yuan also allowed them to register. On the hot search list-Zhang Yuan asked: "Would you like to find a boyfriend who loves playing basketball?" Team member Zheng Naixin said calmly: "I don't like falling in love."

  Phenomenon B: Basketball becomes a breakthrough in sports variety shows

  According to the Penguin Think Tank report, the number of core basketball fans in my country reached 143 million, and the number of pan-basketball fans reached 482 million.

Among young people who like basketball, the average person watches 1.37 basketball games per week.

The strong population base of the industry makes basketball a breakthrough in sports variety shows.

According to statistics, less than ten sports variety shows will be broadcast smoothly in 2020. Among them, there are two variety shows with basketball as the core-"This!

It's Slam Dunk 3, "Super Penguin League."

  Both programs have caused great repercussions in the basketball circle.

After the show went live, discussions on related topics at the fan gathering place "Hupu.com" remained high.

As several programs have realized the "marriage" of the basketball circle and the entertainment circle, while gaining social topics and public opinion attention, many fans of entertainment and sports stars have also entered the pit.

With "This!

Take Slam Dunk 3 as an example. The show has achieved full coverage of traffic, topicality, and professionalism in the selection of star guests: Deng Lun serves as basketball manager, Zhu Fangyu, Wang Shipeng, Guo Ailun, and Zhou Qi serve as coaches, Chen Xinwei, Jin Jinhan Nai Wan, Xu Yiyang served as the team leaders.

In terms of content, the program has also undergone the trials and adjustments of the first two seasons, and in the third season it has a better balance between entertainment and competition.

Prior to this, the popular basketball variety show "I Want to Play Basketball" in 2019 was also sought after by many fans due to the joining of Li Yifeng, Deng Lun, Jeremy Lin, and Du Feng.

  Basketball is an easy sport for entertainment stars, which has also become the reason why the "basketball + entertainment" variety show can be deeply cultivated.

There are many experienced basketball enthusiasts in the circle, such as Jay Chou, Xiao Jingteng, Shawn Yue and so on.

Ma Jia, the tenor singer who participated in the "Super Penguin Red and Blue War", told the Yangcheng Evening News reporter: "There are so many people playing basketball in the entertainment circle. I usually play with Li Chen, Gong Ziqi, Wang Hedi and others. I have a bunch of rap friends." Zhang Yuan also formed a basketball team: "I often make appointments with Wake."

  After the basketball variety show was broadcast, the entertainment variety show and the sports industry also achieved a virtuous resonance.

Zhou Rui, known as the "Four Legendary Streetball Figures in China", said: "In the past, many people could only regard basketball as a hobby, but now they can regard basketball as a job. The basketball environment is getting better and better, and the participation of stars can give basketball. The project brings more attention, they have influence and audience, and their love will infect more people to love the sport."

  C Dilemma: It is difficult to trigger a hot spot in social topics

  It is planned that the hosting of the Tokyo Olympics would have made this year a "sports variety show" year, but due to the impact of the new crown pneumonia epidemic, the Tokyo Olympics was postponed, and most sports variety shows were delayed or even cancelled, including "We are the champion" and "Challenge it." !

Olympics, Chinese Champions, I Want to Play Basketball 2, VS Champions, etc.

The lack of a popular atmosphere for sports events and the narrowing of sports variety shows also make it particularly difficult to get out of the circle.

  At present, there are not many sports variety shows that can stir up hot topics in the circle.

Among the sports variety shows broadcast this year, the two new variety shows "Summer Surf Shop" and "Sports Boy" have not been out of the circle.

"Summer Surf Shop" invited Huang Xuan, Han Dongjun, Qiao Xin, and Huang Minghao to jointly run a summer surf shop in Riyue Bay, Wanning City, Hainan Province with a surf instructor for 21 days.

The program focuses on slow life, and the overall quality is good, but because the audience’s sense of participation is weak and the entertainment is not enough, the topic of the program is not high.

Although "Sports Boy" invited the top players in sports circles such as Lin Dan, Zhang Jike, and Fu Yuanhui, some of the program's settings were criticized by the audience.

  As for several N-generation sports comprehensive programs, such as "This!

It's Hip-hop 3", "Supernova Games 3", "Super Penguin League" and "This!"

It is Slam Dunk 3, which has set off a hot enthusiasm in the relevant circles, but it is still difficult to reach the popularity of the people like "Sister Riding the Wind and Waves" and "Actors Please Take Place 2".

These four sports comprehensive N-generation programs have achieved a balance between entertainment and competitive professionalism, but they are not prominent enough in the agenda setting of topic heat, and it is difficult to have a hot spot that can arouse social discussion.

  The aesthetic needs of the audience is also a major reason why sports variety shows are difficult to get out of the circle.

In the process of program production, sports variety shows are often difficult to attract people-male audiences value the professionalism of sports events, while female audiences value the entertainment content of variety shows; enthusiasts value the rigor of project presentation, and the project "Xiaobai" They want to gain universal knowledge.

Compared with variety shows such as music and acting, sports variety shows are more difficult to get out of the circle.

  Although it has not reached the popularity of the whole people in the field of variety shows, the market value is gradually forming.

For example, Youku Sports relies on "This!

The "Slam Dunk" series has continued to deepen its layout in the basketball field, forming a complete content matrix of "professional league + campus events + basketball variety shows + various folk events".

On the other hand, Tencent Sports relied on the "Super Penguin League" to achieve further upgrades, gathering the four major Chinese basketball events of NBA 3X, JUMP 10, 3V3 Golden League, and Passerby King, opening up the channel for amateur players to advance to the Super Penguin red and blue battle. While delivering the spirit of basketball, it also realized the integration of the basketball industry.

  D Trend: Pan-sports variety shows may become a new direction

  Domestic sports variety shows have undergone a process of rapid iteration.

Starting from "Between the Cities" in 1998, sports variety shows have developed rapidly and have gone through several rounds of iterations: before and after the 2008 Beijing Olympics, each David TV has successively launched "Chongguan" variety shows, such as "Zhiyong Chongguan" and "Chongguan". "Close Me The Best", "Boys and Girls Rush Forward"; 2013 popular "diving" variety shows, "Star Diving Cube" and "China Star Jump" became representatives; before and after the 2016 Rio Olympics, "Come on Champions" and "Fast Forward" "Extraordinary Partner" and other "Star Interaction" sports variety shows continue to emerge.

Since then, variety shows represented by basketball shows have maintained the popularity of sports variety shows in the past two years.

  Among the TV variety shows in 2018, there are 17 competitive variety shows, second only to 18 music shows in number.

According to statistics, in 2019, among the variety shows on various platforms, competitive shows accounted for 42.9%, and there were 13 vertical sports variety shows including hip-hop.

According to the 2020 variety show schedule announced in 2019, the number of sports variety shows this year should reach about 20 files.

Affected by the epidemic, programs not produced this year may be postponed to next year.

  Sports variety shows in the last two years also reflect some trends.

The first is "This!

It's the pan-sports vertical variety show represented by "Hip-hop", which caused a strong shock in the circle.

"This!

All three seasons of "Just Street Dance" scored more than 8.5 points on Douban. At the same time, the leading sub-cultural industry chain has formed a sought after effect in the youth circle. Street dance surroundings and street dance courses have revitalized the industrial economy.

The combined development of such variety shows and cultural industries may promote sports variety shows to expand the value of the industry.

  In recent years, short-term, high-intensity, and serialized sports variety shows have also emerged.

"Supernova Games" and "Super Penguin League" are representative.

"Supernova Games" has been held for three seasons, with well-known sports stars as instructors, leading entertainment stars to compete in more than 20 sports in a very short period of time.

Take the third season of this year as an example, there are only 4 on-demand programs, plus 3 live programs.

As the show gathered a lot of young traffic artists, hot searches during the competition continued.

"Super Penguin League" is a five-year event, and to some extent there is a tendency to form a "Super Bowl" model.