Young people's savings and wealth management enthusiasm rises, Banlangen instant noodles successfully "out of the circle"
The annual Double Eleven is approaching. Recently, Baidu released the 2020 young people consumption search big data, focusing on the consumption of contemporary young people.
From the data point of view, affected by the epidemic, young people's consumption and financial management concepts have changed significantly; in addition, everyone is "going farther and farther" in terms of health preservation, and Banlangen instant noodles successfully "out of the circle".
Savings and wealth management fever rose 46%
Baidu search big data shows that live shopping and wealth management rose by 167% and 46% respectively, while cloud leisure and health care rose by 57% and 17% respectively.
The data also shows that cyber technology, cloud krypton gold, contradictory health preservation and peculiar tasting are now quietly rising consumption methods.
Even staying indoors does not stop the "restless" heart of young people.
Searching big data shows that "what kind of instant noodles are suitable for soaking with Banlangen?" "Top ten snail noodles in the country" and other issues have become the top five search-related questions in 2020.
Cute pet coffee attracts much attention
With the continuous improvement of material life, young people's interest in spiritual life and novel experiences has also greatly increased.
Scalp health, Hanfu experience... While playing with novel experiences, they also pay great attention to spiritual "enjoyment".
According to the data, financial people are full of love for the novel experience of the cute pet cafe. The favorites of programmers and civil servants are the scalp health center and the stress relief experience center.
As the operator of the backbone of the Internet, the most favorite is the Hanfu Experience Hall.
Men love skin care, women love cars
Young people who are constantly pursuing new trends always have some key factors that remain unchanged when they consume.
Searching big data shows that the sense of technology, feel, minimalism, and high-profile content have become the most popular high-frequency words for consumer products in 2020.
Categories such as digital products, beauty and skin care, and car models have become the top five consumer products in 2020.
On the one hand, the warm guys are broken for the gifts of their girlfriends. On the other hand, young men are "going farther and farther" on the road of skin care, and their search for beauty and skin care products does not lose to women.
In the search for car-related products, women outnumber men among young people.
I have to say that the consumption of young people is now "breaking the dimension".