[Explanation] In an industrial building in Chaiwan, Hong Kong, a dazzling array of watches are presented in rows of display cabinets. Craftsmen in white coats are focusing on adjusting the dials. Hong Kong entrepreneurs born in the 1980s, Shen Huilin, are busy. Finalize the details of watch production with employees.
In 2009, Shen Huilin inadvertently came into contact with the "tourbillon" technology, so the idea of creating a "tourbillon" watch brand was born.
In 2010, Hong Kong's local watch brand "Wanxiquan" came into being. Shen Huilin started from scratch and started his own entrepreneurial road.
[Concurrent] Shen Huilin, founder of Hong Kong Tourbillon watch brand
At that time (I) was 26 years old. I still remember that I was dragging a luggage and ran with my colleagues. Every watch shop had never heard of my brand, let alone a local brand in Hong Kong. I ran a hundred. Most of them refused.
[Explanation] Shen Huilin was not discouraged. After selling nearly a hundred stores in a row, Shen Huilin finally got a box for consignment in a small watch store in Jiandong. The first batch of watches totaled 10, and Shen Huilin personally Pick and decorate yourself.
In this way, Shen Huilin gradually expanded from one distribution point to 60 distribution points during the peak period, and also opened two watch shops in Hong Kong, gaining a firm foothold among major international brands.
[Concurrent] Shen Huilin, founder of Hong Kong Tourbillon watch brand
At that time, the business environment in Hong Kong was relatively healthy. At that time, there were many tourists in Hong Kong, the retail industry was developing very well, and various industries were still relatively clear. Therefore, in this atmosphere, there were still more opportunities for entrepreneurship.
In fact, because Hong Kong itself is an cosmopolitan city, tax-free, and sound systems, its vision and its own systems are very international. Hong Kong is like a window to the whole world, so it has certain appeal.
[Explanation] Shen Huilin's grandfather and father are very fond of Chinese culture, and they have a collection of various wood carvings at home.
Shen Huilin is very impressed, and also integrates Chinese woodcarving art into watch design, hoping to promote Chinese culture.
Soon after starting his business, Shen Huilin turned his attention to the mainland market.
[Concurrent] Shen Huilin, founder of Hong Kong Tourbillon watch brand
In fact, there are many business opportunities in the Mainland, and there are also different partners or potential agents who have learned about this brand through some exhibitions. They all say they are happy to explore the market with us, so they have developed very early.
(Entering the mainland market) It is necessary to explore in depth, and you really have to go to the mainland by yourself to understand the local culture.
[Explanation] From showrooms in Shanghai, to specialty stores in Shenzhen, to sales points in Beijing, Guangzhou, Hangzhou, Zhangzhou, Yunnan, etc., Shen Huilin step by step brought this Hong Kong brand into the mainland market.
He bluntly said that the mainland market is the most important part of his business map, and "based on Hong Kong, backed by the mainland" is his magic weapon for success.
[Concurrent] Shen Huilin, founder of Hong Kong Tourbillon watch brand
The territory of the Mainland is the most important, because the potential and customer base of the Mainland are second to none in the world.
The mainland has such a large population and such a large consumption power, so I have been looking for opportunities, and through different channels, have been working hard to open up the mainland market.
[Explanation] "Going out" is what Shen Huilin hopes to say to young people in Hong Kong.
Hong Kong has its own development advantages, but now the population density is high, and various industries are close to saturation. Shen Huilin is optimistic about the coordinated development of Hong Kong and the Mainland, and hopes that more young people can seize new development opportunities.
[Concurrent] Shen Huilin, founder of Hong Kong Tourbillon watch brand
Let’s not talk about anything else. In terms of business strategy alone, (integration into the Mainland) is a necessary general trend. The country’s development potential is really great, and the development of the Mainland is also very diversified. In fact, this place is worth visiting. Whatever you explore is good. Hong Kong (young people) are encouraged to visit this place more.
Reporter Chen Anyi Zhang Hongwei reports from Hong Kong
Editor in charge: [Liu Xian]