[Explanation] On November 3, 2020, Tmall’s Double 11 will enter the third day. As of 0:00 on the 3rd, the sales of the "Singular Home" fruit online store run by the youth Zhan Kai in Pujiang County, Chengdu, Sichuan has reached nearly 20 Ten thousand yuan, kiwi fruit, Ehime orange and other fruits order volume trended well.
In recent years, under the promotion of rural e-commerce, Pujiang County has gradually developed from a more remote agricultural county within Chengdu’s jurisdiction to one of China’s largest cross-regional fruit e-commerce hubs, named "Taobao Fruit E-commerce No. 1 County", becoming China One of thousands of small cities changed by new economic formats and new technologies.
In 2019, Pujiang County realized a total of 14.608 billion yuan in e-commerce transactions.
Every day, about 800,000 pieces of fresh produce are delivered from this small city in southwest China to various places. In addition to Sichuan fruits such as kiwi, citrus, and candy apples, special fresh produce from Vietnam, Thailand, Australia and other countries and regions are also transferred here.
Five years ago, Zhan Kai, a young man from Pujiang who returned to his hometown to start a business after retiring from the army, opened his first online fruit shop on Tmall.
[Concurrent] Zhan Kai, head of fruit e-commerce
I came into contact with e-commerce in (20)15 years, after returning from the market in (20)15 years, and then we felt that the part of e-commerce selling fruits online, we think there is a lot to do.
We continue to grow steadily every year in terms of sales.
Then, like the "Double 11" sales in the last two years, we will (increase) every year. The year before and last year were more than 1.5 million, and the year before last even reached more than 2 million.
Then this year we estimate that sales should be around 2 million.
[Explanation] Regarding this year's "Double 11", Zhan Kai said that the lengthening of the front line may divert some sales, so they have done a lot of measures in the early stage.
[Concurrent] Zhan Kai, head of fruit e-commerce
Including our preparation in advance, like our hot red kiwi, we prepare the source in advance, as well as our new Ehime orange, and the ugly apples of Daliangshan. We have prepared enough goods in advance, and then guarantee During the "Double 11" period, we try our best to meet the demand for such orders from consumers.
In addition, we have done enough countermeasures in terms of logistics, packaging materials, and manual preparations. In addition, our stores also carry out relatively large discounts. We hope that consumers will buy more fruits from our house.
[Explanation] Xiao Huaidong, the leader of Pujiang e-commerce to get rich and the head of Sichuan Zhicheng Agricultural Technology, recalled that with the development of rural e-commerce in Pujiang, more and more young people working abroad returned to their hometowns. With their help, many businesses have already used it skillfully. Emerging technologies for e-commerce.
[Concurrent] Xiao Huaidong, Head of Sichuan Zhicheng Agricultural Technology
First of all, I think the people in Pujiang are wealthy. There are more and more funds available in the people’s pockets. Every household has built small buildings, lived in small villas, and also has cars. Then our per capita income ranks very high in the whole province.
At the same time, there are many young people in Pujiang who go to study and work, and most of them have returned to their hometowns to start an e-commerce business in Pujiang.
We have young vitality in Pujiang, and there are many young entrepreneurs.
[Explanation] In order to seize the enthusiasm of live-broadcasting goods brought about by the "home economy" under the epidemic, the Pujiang County Government established a live broadcast base of Sichuan agricultural products in the form of "origin + live broadcast" in July this year.
[Concurrent] Yang Li, Head of Sichuan Agricultural Products Live Broadcast Base
We just want to make this live broadcast base into a product for the whole people. Everyone can take out the fruits from their hometown from the live broadcast, and then we provide a platform for everyone to see the anchor that everyone sees in our live broadcast room, and then In fact, they are all fruit growers around here. We all ask them to come over to do live broadcast with us, and then we do it together. When we go home, we can do it at home, right?
Then you can do it in our live broadcast room. In addition to part-time and full-time, he is also the boss.
[Explanation] Currently, there are more than 30,000 employees in the rural e-commerce industry chain in Pujiang County, accounting for 11% of the county's total population.
At the Southwest Fruit E-commerce Logistics Center in Pujiang, hundreds of workers are busy in the packaging area with banners such as "Come on, Double Eleven, Red Duck".
Chen Lan, a villager in Xilai Town, Pujiang County, who is sealing the express delivery, introduced that there are five people in his family who work in the e-commerce logistics center. Many relatives and friends have joined the county’s professional fruit picking team and packing team, and some have even become professional purchasers. Fruit managers, every e-commerce-related festival is the busiest and most rewarding day for everyone.
Reporter He Xi from Chengdu
Editor in charge: [Liu Xian]