[Explanation] In recent years, with the rise of webcasting, the live broadcast industry has developed rapidly.
At the same time, irrational rewarding behaviors such as borrowing money and loans to reward anchors, and minors spending their parents' savings to reward anchors frequently occur.
[Concurrent] People
There is a minor child by my side, about 15 years old.
Then he rewarded the anchor with tens of thousands of dollars in the family bank card.
[Concurrent] People
There are also quite a lot of them, usually males give female anchors, and they are discovered after the rewards, and then his wife quarrels with him.
[Concurrent] People
No matter how the house is rewarded, sometimes the deposit is rewarded.
Just go to the top one, right?
[Explanation] Some people interviewed believe that measures such as rewarding quota restrictions and setting up a cooling-off period for rewards should be used to reduce such behaviors using technological means.
[Concurrent] People
There must be a (reward) cooling-off period, which is very necessary.
Because even as an adult, he sometimes is very irrational when watching some anchors.
[Concurrent] People
Reward is possible, but there should be a quota limit.
In this aspect of this platform, we also try our best to take some measures to prevent this. When the children register as limited as possible, try to control the quota.
[Concurrent] People
I think it might be big data analysis (supervision). Through your daily Taobao consumption, you usually buy this 9 yuan 9 or 19 yuan 9 things online.
Suddenly, you swiped 120,000 in the live broadcast, which may belong to excessive consumption or excessive consumption.
[Explanation] According to reports, relevant regulatory authorities are studying and formulating the "Regulations for the Classification and Classification of Anchor Accounts" and "Regulations for the Management of Reward Behaviors in the Live Broadcast Industry", which are expected to be issued before the end of 2020.
The three major issues of passionate rewards, high-value rewards and minor rewards will be solved, a cooling-off period for rewarding will be set, high-value rewards will be restricted, and minor rewarding behaviors will be screened through face recognition and other technical means.
Experts said that this regulation will bring positive changes to the live broadcast industry.
[Concurrent] Zhu Wei, Deputy Director, Communication Law Research Center, China University of Political Science and Law
Regarding the qualifications of the anchors, including the profit-making behavior of Internet celebrities, including part of the behavior of bringing goods, there are more of this, including the self-discipline mechanism, and the beginning of a comprehensive regulatory era.
During the live broadcast, the protection of the rights of netizens as minors has reached an unprecedented height.
The quality of the live broadcast personnel, including the content of the live broadcast, including some legal responsibilities that occurred during the live broadcast, was clearly specified.
If this content comes out, it will definitely further regulate Internet live broadcast behavior.
[Explanation] Zhu Wei also pointed out that in the actual implementation of measures such as setting a cooling-off period for rewards and restricting high-value rewards, it is necessary to pay attention to the degree of relaxation according to the actual situation.
Carry out classification management, avoid one size fits all.
[Concurrent] Zhu Wei, Deputy Director, Communication Law Research Center, China University of Political Science and Law
There are many types of rewards, for example, to get you to pay attention to me, to give a certain recognition to your performance, to PK to make you win.
Sometimes this kind of passionate rewards does exist, so is this kind of behavior considered a kind of consumer fraud?
I think it’s better to manage them by classification and grading. Not all rewards can be withdrawn. It is a cooling-off period.
The law on juvenile rewards now has specific regulations on the place where juvenile games are played, but the place for live broadcast is blank for juveniles. I think it can refer to (Game Reward).
Wang Shibo, Fan Siyi reports from Beijing
Editor in charge: [Chen Haifeng]