Plastic surgery for men: Some people talk about plastic surgery experience for promotion

　　Men’s Plastic Surgery Illustrated Guide: Some people talk about plastic surgery experience for the promotion of rhinoplasty and wrinkle removal

　　China-Singapore Jingwei Client, November 3 (Lin Wansi) Today, when small fresh meat is popular, men's requirements for their own beauty are also increasing day by day, but for many men, plastic surgery is still not a good place Topics to speak freely.

　　During the interviews conducted by the China-Singapore Jingwei reporters, many men refused to disclose their plastic surgery experience. Some people agreed to be interviewed at first, even halfway through the conversation and then refused. The subtle mentality of men facing their plastic surgery can be seen .

　　What does "facelift" mean to them?

"Have you had plastic surgery?" "No, it's just a fitness effect."

　　When he saw Xiao Kai, his face was a little swollen.

From February to mid-September this year, Xiaokai successively did liposuction, hair transplantation, double eyelid cutting, ear cartilage pad and nose tip.

　　Xiaokai said that the recovery time of each project is extremely short, because he wants to quickly improve his appearance, and change his appearance next year to meet the blind date.

　　The 28-year-old Xiaokai did not have too much obsession with his appearance at first. After several blind dates, Xiaokai decided that the root was his appearance.

"Whenever I see others whispering, I feel like a clown in the spotlight, and they must detest me for being ugly." Xiao Kai said.

　　The first night after the anesthetic was Xiaokai's most painful time.

Plastic surgery data map.

Video screenshot of Baotu.com

　　Later, Xiao Kai sent the recovered photos to the matchmaker who had introduced him to the blind date. The matchmaker was surprised and said that she would introduce him to a better girl next time.

　　But when the matchmaker asked him if he had had plastic surgery, he denied it, saying only that it was a "fitness effect."

　　Ozawa, 29 this year, is the person in charge of a skin management center in Shenzhen. He admitted that in recent years, the number of male customers seeking cosmetic surgery has reached 50%.

Among this group of men, Ozawa revealed that at least 70% of men resist others to know their plastic surgery experience. Compared with men, women are more receptive to plastic surgery, and are more calm about others knowing their plastic surgery experience.

　　In an interview with a reporter from China-Singapore Jingwei, Ozawa revealed that he usually does medical beauty regularly to make his facial proportions more coordinated.

Ozawa, who had just finished chin filling, described his cosmetic surgery experience to reporters: a needle of 1 ml of hyaluronic acid was stored in a thin needle tube, and the hair-like needle pierced into the subcutaneous tissue of the chin. The effect was immediately apparent and almost visible. Not a wound.

However,

More complex psychological needs behind plastic surgery

　　It is not difficult to understand a case like Xiaokai who chooses plastic surgery because of his dissatisfaction with his own appearance. However, in an interview, a reporter from Sino-Singapore Jingwei learned that some men with online appearances will also choose plastic surgery.

Tian Yahua, executive director of the China Plastic Surgery Association and vice-chairman of the branch of medical and aesthetic institutions, introduced an example of this to reporters.

　　Earlier, a boy approached Tian Yahua and asked for a plastic surgery. “I thought at the time that this boy is handsome and familiar. After thinking about it, he really looks like a star.” But he looked like a star. It turned out to be his trouble. Tian Yahua said that the boy's request was very strange, "He doesn't know where to fix it. Anyway, it's fine to make him look like that star."

　　Tian Yahua asked carefully and found out that because the boy's expectant mother-in-law once liked him very much, but when a certain star exposed a sex scandal, the boy's expectant mother-in-law thought that they were born of one another, so they separated the two.

Later, the boy found Tian Yahua and wanted to change his face and be a new man.

　　But Tian Yahua feels that the boy’s psychology is contradictory. “Although he resists the troubles caused by a certain star’s personality, he seems to enjoy the charm of his appearance brought by this similar face. The posture, dress, and hairstyle are all Consciously move closer to a certain star."

　　"If clinical medicine is used to treat physical diseases, aesthetic medicine is to treat heart diseases." Tian Yahua defined aesthetic medicine as "a special service that takes up a scalpel and syringe to solve the psychological needs of customers seeking beauty" in an interview with a reporter from Sino-Singapore Jingwei. .

　　Sun Hua, 38, told a reporter from China-Singapore Jingwei that

"Does a man's social status and career development depend on the number of wrinkles? Doesn't career development depend on hard power?"

　　Sun Hua believes that the defects in appearance should be compensated by other advantages, such as wealth, social status and career.

　　But in Guo Jing's view, wealth, social status, and career may also be closely related to a man's appearance.

Guo Jing is an assistant to a plastic surgery doctor, currently working in a private plastic surgery hospital in Fengtai District, Beijing.

After graduating from Beijing University of Chinese Medicine, Guo Jing worked in the plastic surgery industry for more than 10 years.

In her career, she discovered that some middle-aged men have a special psychology, believing that the face of a person is related to fate.

Some men believe that promotion is the top priority of their careers. Many of them believe that "the bridge of your nose depends on your career and the nose depends on your wealth."

In order to be promoted, many people turn to medical beauty.

　　Not long ago, a 40-year-old man knocked on Guo Jing's office door and asked for rhinoplasty.

"I wonder if I only had rhinoplasty when I was 40 years old. What did I do when I was young?" After some inquiries, the man revealed that everything went wrong recently and asked the Feng Shui master. The bridge of his nose was crooked, and his career would not be any better. This sentence just pierced the heart of this male customer.

　　However, high work pressure and over-thinking can lead to hair loss and alopecia areata. It is not rare among male executives. It is not uncommon for men to choose to go to cosmetic surgery institutions for hair transplantation. Some are to make themselves look young and capable of carrying things, some are for harmonious family.

　　Li Yuan came to get a son, but he "fails" and has reached grade four hair loss.

Due to the high cost of hair transplantation, Li Yuan could not make up his mind.

　　As a company executive, he spends very little time with his children.

I attended a parent-teacher meeting for my wife. The next day, the classmates teased that the child's father was a "bald". The child cried at home and refused to admit that Li Yuan was his father.

"I sent the child back to his grandparents' house that night, and went straight to the plastic surgery clinic. I made an appointment and spent tens of thousands of yuan to grow the hair."

Li Yuan told the Zhongxin Jingwei reporter.

　　Beijing Yonghe Hair Transplant Center, a patient is undergoing hair transplant surgery.

Image source: China News Service Pan Xulin

　　The "2019-2021 China Hair Loss Health Care Industry Trends and Consumer Behavior Data Research Report" released by iiMedia Data Center last year showed that in 2019, there were about 250 million people with hair loss in China, of which over 160 million were men.

　　Tian Yahua explained that seborrheic alopecia refers to the reduction of hair on the top of the forehead, commonly known as "shading", which accounts for a large proportion of the types of hair loss.

Alopecia areata and alopecia areata can recover quickly after treatment, but seborrheic alopecia is irreversible and requires surgical cosmetic surgery.

Tian Yahua said.

Neglected male guest

　　"Based on long-term observations, I found that when a person is closer to perfection, there is no room for a grain of sand in his eyes." Tian Yahua explained that the more beautiful a person is, the greater the need for medical beauty.

　　According to the data of the International Society of Aesthetic Plastic Surgery (ISAPS), the top five plastic surgery items in the world for women are breast augmentation (silicone implant breast augmentation), liposuction, eye plastic surgery, abdominal wall plastic surgery and breast enhancement, and male projects The top five are eye plastic surgery, gynecomastia, rhinoplasty, liposuction and hair transplantation.

　　The "New Oxygen 2018 White Paper on the Medical Beauty Industry" reveals that the average customer unit price of male medical beauty consumers is 7025 yuan, 2.75 times that of women.

Tian Yahua believes that men's cosmetic procedures are not as extensive as women's cosmetic procedures. Men still solve the main problems, and the individual capital investment is larger than that of women.

　　However, although the average customer unit price is higher than that of women, men are still not their main target customer groups for medical aesthetics and cosmetic surgery institutions.

　　Ozawa is doing eye care for customers.

Photo courtesy of respondents

　　Ozawa revealed that most of the supporting facilities and operating concepts of the cosmetic surgery industry revolve around women.

In recent years, many medical aesthetics and cosmetic surgery institutions will arrange young and beautiful male consultants to connect with customers. On the one hand, it is to increase the attractiveness to female customers. On the other hand, for men seeking medical aesthetics, the male consultants have exquisite appearances. Can enhance the persuasiveness of brands and institutions.

　　The marketing of medical beauty and cosmetic surgery agencies for women has been ubiquitous-"Unlock the muscles of boys and girls", "Help women around the world realize their dreams of 20 years younger", "Medical beauty technology equipment, makeup goddess is not difficult" and other slogans are aimed at women , And almost all poster models are women.

　　China-Singapore Jingwei reporter noted that in order to attract female clients, some cosmetic surgery institutions will hold online and offline activities during weekends and holidays, such as Mid-Autumn Festival mooncake workshop, makeup management workshop, body training workshop, reading club, yoga class, afternoon At the tea and snack symposium, experts will also be invited to create a series of lectures on "women's right to speak in the workplace", "women's personal development and mental health".

　　"The attention received by male customers may be less than 1% of female customers." Ozawa said frankly that even on Father's Day or Men's Health Day, there may be a poster on the wall of plastic surgery institutions. No.

(Zhongxin Jingwei APP)

(At the request of interviewees, Xiaokai, Ozawa, Guo Jing, Sun Hua, and Li Yuan are all pseudonyms)

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