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He appears ridiculed once again.

The new film starring the controversial British comedian

Sacha Baron Cohen

returns to Kazakhstan to delve into the

caricature of its people

.

This time, however, the Central Asian country has decided not to take offense.

On the contrary, he wants to join in on the joke.

For this reason, taking advantage of the sequel that Amazon Prime Video has just released, it has launched a campaign to attract tourists with the same slogan that

Borat, the Kazakh, sexist and racist journalist

uses in fiction.

"You had to find a way to take advantage of all this publicity," said

Dennis Keen

, an American who has lived in Kazakhstan for years and came up with the idea for this campaign.

The initiative represents a 180 degree turn.

The hurtful portrait that the first film made of Kazakhstan and its inhabitants provoked such anger in the authorities that they ended up banning it.

In the latest

Borat subsequent moviefilm: handing over a prodigious bribe to the American regime for the benefit of the glorious nation of Kazakhstan, it

doesn't fare much better.

Keen says, however, that he had long thought that the best way to deal with the cartoon was to use it to his advantage.

Movie landscapes

Big Almaty Lake, one of Kazakhstan's treasures SHUTTERSTOCK

The new advertising campaign includes in a video the

spectacular mountains and lakes

of this country.

An exotic market and futuristic-looking cityscapes also appear.

Several foreign tourists are surprised and delighted:

Very nice!

(Very nice!), They say as Borat would exclaim.

Keen, who is married to a Kazakh woman and runs a walking tour business, says that

Very nice!

It is "

the perfect description of the country

. The people and the food are very nice."

Cohen, of course, defends that the films are mere comedies.

"I chose Kazakhstan because it was a place that no one knew almost anything about in America, which allowed us to create a wild, comic fake world. Real Kazakhstan is a beautiful country with a modern, proud society, the opposite of Borat's version. "he said in a statement.

According to the criteria of The Trust Project

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