Death Fox TV, a YouTube channel that shoots false hype and unconscionable companies, this time raised suspicion of a shampoo back advertisement for broadcaster Lee Sang-min.



Death Fox TV recently promoted the shampoo through the content, "Lee Sang-min, in'Radio Star' broadcasted on May 28, 2018, with the intention of'Practice on shampoo. Careful scalp is clean.' When I did not disclose the information, the curiosity about the shampoo arose. Three months later, around August, Lee Sang-min promoted that he signed an exclusive contract with the shampoo brand of A company.



Company A's shampoo started to promote shampoo as'a product that Lee Sang-min praised by Radio Star,' and as a result, when'Lee Sang-min's shampoo' ranks high in the real-time search query ranking on the portal site, it attracted a lot of attention.



However, some netizens responded wondering, saying, "The shampoo that Lee Sang-min has been using for a long time was not an A company, but an Italian brand B."

This is because Lee Sang-min has shown several times in the past broadcasting that he actually uses Company B's shampoo to wash his hair.



In addition, Death Fox TV said, "Since Lee Sang-min promoted the shampoo on'Radio Star' only a few days after the product was released, Company A's shampoo was the so-called'Naedonnaesan' shampoo that Lee Sang-min continued to use and acknowledged its effect. It's extremely unlikely,” he raised the suspicion.




Accordingly, the CEO of Company A accepted this claim and said, "The first shampoo that the exclusive model Sang-min mentioned was not A. In the process of preparing for the launch of the product, Lee Sang-min liked the A shampoo and signed an advertisement.'Las' The shampoo mentioned in the article was advertised as if it were our product."



On the other hand, Lee Sang-min denied the suspicion that he did so-called'back advertisement' in'Radio Star'.



In an interview with a media, Lee Sang-min's agency side said, "The shampoo mentioned in'Radio Star' is not the current controversial shampoo. Later, Lee Sang-min used the shampoo sample sent by him and became an advertising model. "I didn't lie afterwards," he refuted.



(SBS Entertainment News reporter Kang Kyung-yoon)